Comments on: Eternal creative Beta http://between0and1.org/2008/05/08/eternal-creative-beta/ bits that stem from bits Thu, 29 Jul 2010 04:43:09 +0000 hourly 1 http://wordpress.com/ By: Andy Polaine http://between0and1.org/2008/05/08/eternal-creative-beta/#comment-192 Andy Polaine Tue, 03 Jun 2008 16:41:19 +0000 http://between0and1.wordpress.com/?p=22#comment-192 That's a shame. I have some of the TV Asahi stuff on my machine, but probably can't post it anywhere. On a slightly similar but different track, I think personalisation has often been terribly misused in interaction design. I think it has often been thought of as being 'interactive' by marketing/lame strategy folks. But personalisation is often pretty crummy - I think a lot of people in an information overload era would prefer to have their online experiences expertly delivered and not have to fiddle about. That's of course different when it comes to mobile devices and personal machines - their everyone loves to fiddle. That’s a shame. I have some of the TV Asahi stuff on my machine, but probably can’t post it anywhere.

On a slightly similar but different track, I think personalisation has often been terribly misused in interaction design. I think it has often been thought of as being ‘interactive’ by marketing/lame strategy folks. But personalisation is often pretty crummy – I think a lot of people in an information overload era would prefer to have their online experiences expertly delivered and not have to fiddle about. That’s of course different when it comes to mobile devices and personal machines – their everyone loves to fiddle.

]]> By: tbuesing http://between0and1.org/2008/05/08/eternal-creative-beta/#comment-173 tbuesing Thu, 08 May 2008 08:27:40 +0000 http://between0and1.wordpress.com/?p=22#comment-173 Andy, unfortunately I couldn't find any visual material on Tomato's SONY or Ashai work, their site seems to omit those older pieces now. I only remember what John Warwicker showed last year at UTS. Good question what point it would serve to leave ALL design decisions to the user, I am not suggesting that it has one or that many would care enough to do it. Offering users the opportunity (and maybe display collective results) to pump their own visual petrol was simply an extension of the idea that digital communication has to adapt, reflect feedback, mirror what thoughts go on in real-time. Andy, unfortunately I couldn’t find any visual material on Tomato’s SONY or Ashai work, their site seems to omit those older pieces now. I only remember what John Warwicker showed last year at UTS.
Good question what point it would serve to leave ALL design decisions to the user, I am not suggesting that it has one or that many would care enough to do it. Offering users the opportunity (and maybe display collective results) to pump their own visual petrol was simply an extension of the idea that digital communication has to adapt, reflect feedback, mirror what thoughts go on in real-time.

]]> By: Andy Polaine http://between0and1.org/2008/05/08/eternal-creative-beta/#comment-172 Andy Polaine Thu, 08 May 2008 06:56:36 +0000 http://between0and1.wordpress.com/?p=22#comment-172 I think there's a difference between having an every changing logo and letting your users/audience change everything. Tomato did a much more comprehensive job on the work they did for TV Asahi in Japan, constructing a visual language that was very versatile and always changing, yet still reminding you of the brand. In terms of user-generated or re-mixed design, the question - at least in design terms - is what purpose does it serve? Can the user just re-mix it for themselves on their own computer? Or are they affecting what everyone else sees? How would that all pan out on a site that is being simultaneously accessed by thousands of people? Does it have some kind of alignment to the site or is it just a trendy overlay in itself? I think there are situations where that kind of thing would work well, but the Guardian isn't one of them. And, as you quite rightly said, MySpace is the ultimate example of amateurish design gone wild. Ouch. I don't tell my dentist how to work on my teeth, I'm quite happy to let a decent designer lay out my type. I think there’s a difference between having an every changing logo and letting your users/audience change everything. Tomato did a much more comprehensive job on the work they did for TV Asahi in Japan, constructing a visual language that was very versatile and always changing, yet still reminding you of the brand.

In terms of user-generated or re-mixed design, the question – at least in design terms – is what purpose does it serve? Can the user just re-mix it for themselves on their own computer? Or are they affecting what everyone else sees? How would that all pan out on a site that is being simultaneously accessed by thousands of people? Does it have some kind of alignment to the site or is it just a trendy overlay in itself? I think there are situations where that kind of thing would work well, but the Guardian isn’t one of them. And, as you quite rightly said, MySpace is the ultimate example of amateurish design gone wild. Ouch.

I don’t tell my dentist how to work on my teeth, I’m quite happy to let a decent designer lay out my type.

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