Comments on: 3M turns accidentally monumental PR into deliberately shady PR http://between0and1.org/2008/09/17/3m-accidentally-monumental-pr/ bits that stem from bits Thu, 29 Jul 2010 04:43:09 +0000 hourly 1 http://wordpress.com/ By: Sharpie gets opportunity to sponsor consumer art « Between 0 and 1 http://between0and1.org/2008/09/17/3m-accidentally-monumental-pr/#comment-230 Sharpie gets opportunity to sponsor consumer art « Between 0 and 1 Wed, 08 Oct 2008 02:01:25 +0000 http://between0and1.wordpress.com/?p=57#comment-230 [...] 8, 2008 · No Comments This is a short follow up to my post on the Post-It note Jaguar and how 3M ripped off the idea without engaging the previous social media originator. Sharpie: [...] [...] 8, 2008 · No Comments This is a short follow up to my post on the Post-It note Jaguar and how 3M ripped off the idea without engaging the previous social media originator. Sharpie: [...]

]]> By: tbuesing http://between0and1.org/2008/09/17/3m-accidentally-monumental-pr/#comment-215 tbuesing Mon, 22 Sep 2008 23:18:53 +0000 http://between0and1.wordpress.com/?p=57#comment-215 Thanks Melanie for blowing me out of the water with your earlier analysis. :-) Excellent post and so much background info. Working in advertising you know that 2K for a campaign buyout is ridiculously low sum. The 3M marketing person should be sent back to social media school at NMS. Thanks Melanie for blowing me out of the water with your earlier analysis. :-) Excellent post and so much background info. Working in advertising you know that 2K for a campaign buyout is ridiculously low sum. The 3M marketing person should be sent back to social media school at NMS.

]]> By: Melanie Phung http://between0and1.org/2008/09/17/3m-accidentally-monumental-pr/#comment-214 Melanie Phung Mon, 22 Sep 2008 13:59:28 +0000 http://between0and1.wordpress.com/?p=57#comment-214 The whole story, including details of the "outrageous" sum (<-- sarcasm) the photographer asked for, can be found <a href="http://www.all-about-content.com/2008/09/3m-carjacks-postit-note-jaguar.html" rel="nofollow">here</a>. By the way, 3M contacted the photog directly, not via an agency. I can't imagine any agency being dumb enough to advise taking the route 3M did. You're spot on in your analysis that embracing the original content creator would have been the smarter viral move. The whole story, including details of the “outrageous” sum (<– sarcasm) the photographer asked for, can be found here.

By the way, 3M contacted the photog directly, not via an agency. I can’t imagine any agency being dumb enough to advise taking the route 3M did. You’re spot on in your analysis that embracing the original content creator would have been the smarter viral move.

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