Comments on: 1 Caples for 6 Beers – and the whole award credit business http://between0and1.org/2009/12/17/1-caples-6-beers/ bits that stem from bits Tue, 10 Jan 2012 15:03:01 +0000 hourly 1 http://wordpress.com/ By: tbuesing http://between0and1.org/2009/12/17/1-caples-6-beers/#comment-310 Thu, 17 Dec 2009 03:58:01 +0000 http://between0and1.org/?p=407#comment-310 Yes, logical and yet quite rare, don’t you find? And you are right, media has an equal claim to fame. Often I find this relationship to be more distant or happening in intervals though. Different from the tight production-oriented ATL/specialist collaboration. Or maybe that is because there are creatives on both sides. And it does help when you develop good personal relationships.

]]> By: Sam Granleese http://between0and1.org/2009/12/17/1-caples-6-beers/#comment-309 Thu, 17 Dec 2009 03:29:51 +0000 http://between0and1.org/?p=407#comment-309 That is quite logical, Captain Buesing!

Just don’t forget the media agency (IF they made a contribution that was integral to the campaign’s success ;-) )

SG

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