Author Archives: tbuesing

A New World of supermarket ads by Colenso BBDO

Posted on May 24, 2012 | Leave a comment

In the world of supermarket advertising retail is king. Supermarket ads tend to show shiny, happy shoppers and fresh food and glistening aisles and a price… and little else. So the more surprising when an ad like this gets made. New Zealand agency ColensoBBDO shows the myriad of days, fates and stories that touch the supermarket ‘New World’ at some point. Granted, it is a lot easier to weave the chain’s name into an exciting campaign name than ‘Aldi’ or ‘Woolworth’.

This particular one, called ‘Next Day’ is probably the first ever supermarket ad that gave me goosebumps. Not least because of the excellent music choice (Silversun Pickups) which is in heavy rotation on my Spotify account.

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Posted in Advertising, Video

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Social CEOs run more competitive companies

Posted on May 24, 2012 | Leave a comment

The way the C-tier of a company behaves, greatly influences its everyday work style. So this should be a no-brainer: when a company’s leadership is engaged with social media, the rest of the business tends to be more flexible and exchanges thoughts freely.

An IBM study confirms that this also translates into a more competitive company. One that is more in touch with customers, able to deal with change and innovate its products and services.

Social CEO study by IBM

Social CEO study by IBM

As a Forbes article put it:

“Simply put, CEOs and their executives set the cultural tone for an organization. Through participation, they implicitly promote the use of social technologies.  That will make their organizations more competitive and better able to adapt to sudden market changes.”

Boss Tweeting

So if you can spot your bosses being active on Twitter and LinkedIn, that’s a good sign. If they’re mixing it up on Soundcloud or Last.fm they might be showing there’s more to life than work. But if they start posting their kids’ lunches on Instagram and want to be your friend on Facebook you might see more of them than you really care for.

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Posted in Social Media, Strategy

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Photographer gives 100 models a Blow Job

Posted on May 18, 2012 | Leave a comment

Lithuanian photographer Tadas Černiauskas held a very special photo shoot. People visiting his studio (as part of Vilnius Design Weekend) were literally blown away by a strong current of air. Tadas called his photo session fittingly “Blow Job”.

“I wanted to do something very fun for myself and the visitors, just laugh and have a good time. I was surprised that there were so many laid-back people who were not afraid to look funny! Spacious studio was bursting at the seams and everyone was crying with laughter, laughing at themselves and at each other. Everyone (and there were more than one hundred!) who dared to stand up in front of my lens that evening will remember this photo shoot for a long time and have an extraordinary shot in his album,” said Tadas Černiauskas.

Visit his site tadaocern.com and for more faces you can check his facebook page.

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Is President Obama’s Dashboard the ‘holy grail’ ?

Posted on May 16, 2012 | Leave a comment

There is much talk about President Obama’s re-election efforts marking a new pinacle of digital marketing. He has wowed the world with his original success of almagamating thousands of online supporters and donors in 2008. Now his team is on the verge of releasing a new milestone in digital grassroots marketing. Simply called ‘Dashboard’ it is the work of statisticians, predictive modellers, data mining experts, mathematicians, software engineers, bloggers and internet advertising experts.
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All this was made for the organisers to have a real-time master view of the effect their campaign has. And to predict where more effort is needed and where they can relax. It makes it easier for local organisers to tap into an existing supporter base and it even contains competitive elements (gamification anyone?) to compel supporters to outdo each other. No wonder then that this American election is being called the ‘Facebook vote’ or the ‘data election’. Check out and register for a test run here.

obama2

This ‘dashboard’ makes me draw parallels to software like ‘Spotify’ that can predict a better tour schedule for up-and-coming bands, based on the listening history of fans using the streaming service. And the truth is, the better you can predict how your messaging reverberates and model your efforts accordingly, the more success you will have.

In politics as well as advertising.

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Posted in Social Media, Strategy

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The Future of Filmmaking: Iron Sky

Posted on May 15, 2012 | 4 Comments

OK, that’s a big statement. But have a look at the well-produced case study of Nazi-SciFi-spoof ‘Iron Sky’ that is hitting cinemas worldwide at the moment.

The German-Finnish-Australian co-production had about 75% traditional funding and manged to rake in the rest via crowd-sourcing and crowd-investing. More interesting from a creative stand point is how listening to the audience and working with the supporters led to a a quicker, yet visually high-quality production  that was going to please the followers. At the same time it minimised the need for traditional film marketing. Now I am already liking the film for actor Udo Kier’s character name: Wolfgang Kortzfleisch. Probably the worst name in the history of film making. Check out one of the teasers below:

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Posted in Social Media, Strategy, Video

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