In the world of supermarket advertising retail is king. Supermarket ads tend to show shiny, happy shoppers and fresh food and glistening aisles and a price… and little else. So the more surprising when an ad like this gets made. New Zealand agency ColensoBBDO shows the myriad of days, fates and stories that touch the supermarket ‘New World’ at some point. Granted, it is a lot easier to weave the chain’s name into an exciting campaign name than ‘Aldi’ or ‘Woolworth’.
This particular one, called ‘Next Day’ is probably the first ever supermarket ad that gave me goosebumps. Not least because of the excellent music choice (Silversun Pickups) which is in heavy rotation on my Spotify account.
Honda is one of the first brands entering social network Pinterest. In line with their CR-V ”Leap List” campaign, they do it strangely enough by asking top pinners to take a break and get outside. You might remember the campaign through the Ferris Bueller sequel video. So this Pinterest part of the campaign is all about getting out and living life to the fullest.
Pintermission
Honda is offering $500 each to the most active pinners if they’ll take a 24-hour break from Pinterest and do the things they normally pin about. And then pin/post about those. Which in a way brings us full circle to the question: ‘How much pinning is too much?”
I liked the personalized invitation via an @ mention below, showing true blogger outreach, with effort going into research, personalised and engaging through craft. See all invites after the jump.
What surprised me when using Spotify on the iPad was that it didn’t feel distracting but more like a new way of note taking. I was curating out of the stream of real-time tweets and pictures and added some background videos while at the same time listening to the presenters. And I like how you can draw in the people you curated by automating an @message with the Storify-link.
I don’t know where Storify will go in terms of features, but a manual doodle/sketch section for creating images like the above might be nice. Follow Storify’s blog for updates here - fittingly all posts are Storify stories in themselves.
Probably one of the best panels at SXSW was the one on agency structure and how to bring about a sustainable level of innovation. And work with talent rather than resources, project based rather than on retainers and hybrid roles rather than high specialisation. See the inspiring sketch notes from the talk featuring among others Rei Inamoto (AKQA) and Kevin Systrom (Instagram). More sketch notes after the jump.
Sketch notes from SXSW panel on 'agencies as start ups'
I will be speaking at Sydney’s AdTech 2012 on “Fragmented Storytelling In An Evolving Media Environment” (today 11am). My co-panelist is Jeff Julian, a great production designer who among other films has worked on Spielberg’s ‘Minority Report’. I thought it might be a cool idea to document the evolution of my own talk here:
Storify is a tool that has been around which is kind of like a curated friendfeed. You select and pull together whatever helps you tell your story. It is probably more suited to non-fiction than fictional stories but I haven’t researched into the latter ones.
Have a look and if you are interested, drop me a comment or reference link afterwards. And I hope to see you at AdTech in a few hours!
