Category Archives: design

If you like Easter ask for s’more

Posted on April 5, 2012 | Leave a comment

This is first on my blog: cooking recipes and classic homemade craft. My lovely wife Kristin and her friends Corina and Jules have put a lot of time and effort into this online magazine/blog called “s’more” (= some more).

Smore Easter edition

So if you are after some last-minute inspiration for baking, cooking and crafting around Easter, browse through the first edition of “s’more”. The magazine is also available as a PDF download here and finally, you can start following the s’more crew via their blog.

I’m incredibly proud of Kristin and her friends for pulling this off. And if you look closely, you might discover yours truly, modeling his way into a new career as ‘food editorial background talent’.

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Posted in design

Tagged easter edition, homemade craft

20 Creative Agency Planets in Sydney

Posted on February 16, 2012 | Leave a comment

Whenever you bump into an old colleague (now working at a competitor agency), you might go: ‘Hey, what a small world!’.
That’s what we think as well and were therefore inspired to create these 20 small agency planets.

A big help was Ryan Alexander‘s web app ‘Street View Stereographic’. It creates a “little planet” using photos from any Google Street View. Simply type in the geographic location in the search bar. As we did in the below for our own ‘little’ agency Publicis Mojo.

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So you think you know the agency scene in Sydney? Not like this you don’t. Try to recognise as many of these 20 creative agencies’ neighbourhoods and buildings. Write them with their # into the comments section and be recognised as a real connoisseur of our small agency world.

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#5 (it is around the corner – no Streetview exists)

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#10

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#11

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#12

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#13

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#14

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#15

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#16

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#17

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#18

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#19

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#20

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Original link via Design Taxi

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Posted in Advertising, design, Locative Media, user generated content

Tagged creative agencies, google street view, google streetview, little planet, mashup, publicis, publicis mojo

Near future communication at Mojo

Posted on December 12, 2011 | Leave a comment

“Swipe, tap and eat” - a little update from the Creative Technology front at MOJO. We have partnered with Amnesia/Razorfish and the University of Sydney to develop a mobile application that could change the way we order our favourite meals. We helped MA student Stephen Davis to devise, test and program ‘BrandTable’. It is concept that allows shoppers to order food with only a tap of their mobile phone, using near-field-communication (NFC). A popular smartphone feature in Japan and Korea, NFC will sweep into the Australian market in 2012. Our video of the prototype, which you can see here, has already caught the attention of global technology blogs TechCrunch and Engadget.

We know Australians love smartphones and social networking, so we will continue to explore this technology. Any progressive creative idea, from mobile couponing, real-time scavenger hunts to launching branded films, can be propelled by NFC. And that makes it very near-future-communication for us at MOJO.

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Posted in apps, design, Experiential, Mobile, Video

Tagged amnesia, KFC, mobile app, NFC, PayPal, subway, University of Sydney