This is a project we at Reactive worked extremely hard for over the last 2 months. It’s called ‘The Most Powerful Arm Ever Invented” and this is its story.
The Most Powerful Arm Ever Invented
Children with Duchenne Muscular Dystrophy (DMD) suffer from progressive deterioration of their muscles. The kids lose the ability to use their arms and for example sign their name very early in their life. At the same time the Australian government does not have a policy on this disease, meaning there is no research support to help halt or cure DMD. This is why we created The Most Powerful Arm, a bionic arm with which you can help wake up the politicians. Please sign a petition to the Australian government, asking them to start supporting the important research on this crippling disease. Watch the trailer below:
The arm is publicly installed, first in Customs House Sydney, and now in Ariel Book Store. It takes your signature via your Facebook login, also accesible thorough your mobile phone if you happen to be in front of the installation. It then signs the petition for you, with a real pen on paper. It uses the original handwriting of one of the children affected, Jacob Lancaster, which we turned into a typeface. A photo camera will then take a picture of each signature and post it to the respective signee’s Facebook wall.
I really appreciate any help you can give to the cause. We have smashed the original target of 20,000 which was required to have the petition considered by parliament. But the more signatures we get, the more weight it will have. Please add your signature at TheMostPowerfulArm.com and if you want and can afford to, you can also donate to make the trials happen.
Below you find our Making Of The Most PowerfulArm that explains the whole signing experience in detail.
Here are some photos from our launch day in Customs House.
The Most Powerful Arm is a collaboration between Reactive, Finch and Havas Worldwide / Red Agency. Special shout out goes to Emad Tahtouh who heads the creative technology at Finch and who not only had the idea but also tirelessly worked on all the robotics, video, photos and backend technology to make the arm the most powerful ever invented.
TechMeetups have asked me to speak at their first Sydney event this Thursday, and I’d be very happy if the Sydneysiders among you could come along. There will be free drinks thanks to our co-presenters from Ninefold. But if that alone isn’t enough to coax you into attending, you’ll meet lots of budding startup people, developers, designers and industry movers and shakers. I also have picked a topic that hopefully interests the design/UX/strategy person in you.
Please register your interest for Feb 28 evening here:
Something that occupies a lot of my thinking lately is the overlap of clicking and pointing. Or more precise how an interface that works with clicking (desktop) blends into interfaces that work with touching (mobile and tablet). And how responsive design is supposed to be the magic glue that makes it work (but doesn’t on its own). And how it changes our expectation of a good web experience, hopping from one device to the next. And us users wanting to be recognised and supported every time.
Something that goes along the lines of this excellent posts by Josh Clark on ‘Every screen that can be, should be Finger Friendly‘. I’ll throw in my own thoughts and some interesting like this responsive typography experiement, that bases the size of the text on how far away from the screen y9ou are (based on face recognition and tracking via the computer’s camera)
Essentially, I will elaborate on an article I wrote for the new SoDA report (coming out coincidentally on the same day).
Have you ever heard someone say ‘The future of music lies in mobile?” Yeah, I’ve heard that one too. So together with Amnesia Razorfish I took on the challenge of helping mobile music sales with this project. Especially since it was a using a mobile media placement a.k.a. a bus poster.
Sydney Bus at QVB by Neeravbhatt under CC
In collaboration with Starcom and Radio Nova and their talent ‘Smallzy’ we developed a concept that tapped into the insight that everyone on the bus just wants to ‘zone out’. It is called ‘Trak in Transit – tune in and zone out’.This series of music acts, featured within the bus, offer every track ready for download on PopMob.
This bus poster is a template, ready to be changed with different acts. Design Director Toby Caves chose an art direction that allowed him to flex his illustration muscles along the way. Have a look at the various stages of visual transportation:
And as you are coming to the end of the line, listen to this: Can you resist the simple charm of the Bom, Bom ?
Sydney’s VIVID Light is drawing to a close, but you still have a chance to experience some of the fascinating interactive light installations created by international artists. Have a look at a video of the opening night.
I was honoured to curate a Best Of VIVID Light for TimeOut magazine which you can read here. The ‘Screaming Rapture’ proves to be a real crowd pleaser as it is supereasy to engage with and rewards your participation immediately.
We at Mojo are especially excited that MPU ‘Snake The Planet’ (which we documented in collaboration with Finch) is part of the selection. The guys from MPU have upped the ante and managed to add an iPad app to the game. You can download it for free in the app store here.
So go on, stroll through the night and play a game of Snake on various buildings in The Rocks, including the MCA. But hurry, all light installations end on June 11.