Category Archives: Uncategorized

Global Australian of the Year Award

Last night saw the Inaugural Global Australian of the Year Award, hosted at Sydney Town Hall and  initiated and organised by Advance. As per Advance’s own definition, it is “a community of global Australians who are able to make a difference for Australians, Australian companies and Australia around the globe. We believe Australian talent is one of our greatest exports and resources.”

See the nicely decorated venue below and spot the visual identity of two overlapping ripples, created by Pim Van Nunen at Publicis Mojo, proud  supporters of Advance.

Advance at Town Hall

Advance at Town Hall

It was indeed a humbling experience to see so many highly successful and at the same time giving and community-minded Australians up on stage. Many of the prize winners had foreign-born parents, some of which proudly accepted the prizes on behalf of their children working overseas. No surprise for such a young and immigration-oriented country, their backgrounds ranged from Holland, Denmark and Germany to Vietnam and Malaysia. See their new website and winners here.

Dr. Adeeba Kamarulzaman

Dr. Adeeba Kamarulzaman

Jeremy Heimans

Jeremy Heimans

The new Advance logo on an idea bulb

The new Advance logo on an 'idea bulb'

Occupy George Washington and Fat Abraham Lincoln

Compare this ingenious ‘print on dollars’ protest campaign by Occupy George

Red Washington

Red Washington

with this work by Ogilvy Thailand for a ‘best exchange rate in town’ ad. I reckon one could easily mistake the second for a political ad as well.

Fat Lincoln

Fat Lizzie

Fat Lizzie

The 10 Most Powerful Facebookers

I stumbled upon this list of the 10 most powerful Facebookers (apart from Zuckerberg naturally). The funny thing is, you can almost guess their roles, just by looking at their appearance. Give it a go on this little Bingo table I prepared earlier for Adverblog:

The cheat sheet is here by the way.

A race of “Like” across facebook – Melbourne Cup 2010

The Melbourne Cup is being held for the 150th time this year and is often described as “the race that stops the nation”. In 2010 it seems to live up to its moniker with torrential rain flooding Victoria’s capital.

But it also signals the beginning of spring, and for us at Holler it meant a fresh idea for how to best transfer a horse race onto facebook.

Greatest Cup Never Run on facebook

Greatest Cup Never Run on facebook

Check out Boag’s Draught’s “Greatest Cup Never Run” and click on Photofinish. Here you can Like any of the 24 best horses of all time. Besides engaging with other horse experts on the walls of Longfacebook, you will see how their race for some facebook love pans out. Currently the top two, legendary horses Makybe Diva and Phar Lap, are separated by nothing more than a single Like.

Greatest Cup Never Run - Longfacebook

Greatest Cup Never Run - Longfacebook

DM me, but please keep the floss

In my role I get the occasional DM piece from an image bank, a recruitment agency, creative school or an award show. Sometimes (and not often enough, hint hint) there is a nice surprise connected with it, like Soap Creative’s Meeting Game or tasty coco beans by freelancer Mauricio Perez.

But this one really flattened me (in the wrong kind of way).

DM floss

DM floss