Category Archives: user generated content

Circus 2012 – Festival of Commercial Creativity storified

I used Storify for the second time, on this occasion not in the lead up to but during an event itself. Circus, the Festival for Commercial Creativity went into its second year and the organising Communications Council had again brought some heavy hitters in terms of keynote speakers and Big Thinkers. And outside the theatre a strategist would rub shoulders with a client, content producer, set designer, folk musician or a clergyman. Here is a nice summary of three of the speakers on CampaignBrief.

What surprised me when using Spotify on the iPad was that it didn’t feel distracting but more like a new way of note taking. I was curating out of the stream of real-time tweets and pictures and added some background videos while at the same time listening to the presenters. And I like how you can draw in the people you curated by automating an @message with the Storify-link.

Have a read of my three days here and be sure to check out Decoder’s analog sketch-notes.

I don’t know where Storify will go in terms of features, but a manual doodle/sketch section for creating images like the above might be nice. Follow Storify’s blog for updates here - fittingly all posts are Storify stories in themselves.

I will be sure to use it again at Sydney’s VIVID festival where MPU’s ‘Snake the Planet!’ will play a major role. That next time pictures and videos will surely feature a bit more in my Storify.

Will the real Mitt Romney please stand up

This is not a political attack ad but it very well could be. Australian Hugh Atkin, creator of the famous “Barrack-Roll” is at it again and launches “Will the real Mitt Romney please stand up” featuring Barrack Obama as Eminem. Great political rap in the age of the mashup.

Hugh seems to have increased his prowess of pasting those snippets together. Here is the Barrack Roll again.

and with McCain caught in front of it

and if you care for the grand dads of that video genre

My talk on ‘Fragmented Storytelling’, told via Storify

I will be speaking at Sydney’s AdTech 2012 on “Fragmented Storytelling In An Evolving Media Environment” (today 11am). My co-panelist is Jeff Julian, a great production designer who among other films has worked on Spielberg’s ‘Minority Report’. I thought it might be a cool idea to document the evolution of my own talk here:

http://storify.com/tbuesing/fragmented-storytelling

Storify is a tool that has been around which is kind of like a curated friendfeed. You select and pull together whatever helps you tell your story. It is probably more suited to non-fiction than fictional stories but I haven’t researched into the latter ones.

Have a look and if you are interested, drop me a comment or reference link afterwards. And I hope to see you at AdTech in a few hours!

Fragmented

Come out like a Top Gun

I just watched this video below (don’t ask why) and something hit me about the structure of both music and video. They both go full throttle, travelling hell for leather. In the very first scene, a jet fighter takes off. We know this will be full on airforce porn. Secondly, Kenny Loggins’ song is breaking every speed limit to get to its chorus (0:29), which is pretty catchy and very repetitive.

Now here is my point: most YouTube pre-roll ads are unaltered television edits, and do the opposite. They build up slowly, and reveal the product after 0:05 – 0:10 at the earliest. The problem in this environment is, every user can skip an ad after 0:05.

Lesson for videos on online pre-roll? Better come out all guns blazing, like Maverick and Iceman. Edit the story so that the first scene  gives viewers a jolt, by being funny, emotional, mysterious, suspenseful or shocking. And in under 5 seconds, make clear what this is all about. Or you risk that the whole ad gets fatally ejected like Goose.

20 Creative Agency Planets in Sydney

Whenever you bump into an old colleague (now working at a competitor agency), you might go: ‘Hey, what a small world!’.
That’s what we think as well and were therefore inspired to create these 20 small agency planets.

A big help was Ryan Alexander‘s web app ‘Street View Stereographic’. It creates a “little planet” using photos from any Google Street View. Simply type in the geographic location in the search bar. As we did in the below for our own ‘little’ agency Publicis Mojo.

PublicisWindmillStreet_LittlePlanet2

So you think you know the agency scene in Sydney? Not like this you don’t. Try to recognise as many of these 20 creative agencies’ neighbourhoods and buildings. Write them with their # into the comments section and be recognised as a real connoisseur of our small agency world.

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#5 (it is around the corner – no Streetview exists)

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Original link via Design Taxi