Category Archives: user generated content

Another Greenpeace attack: Nike vs Adidas detox

Posted on July 14, 2011 | Leave a comment

It seems Greenpeace is really stepping up their game since they started to release videos that attack brands with their own visual language. This protest-ad flows in typical Adi-Nike style. I cannot judge the validity of their protest against the companies’ water pollution, but the tools Greenpeace uses have definitely evolved in recent months. On their website you can enter your own name in the adidas “(name) is all in” style and involve your friends. Vote for which one of the brands will move first and out-trump the other in correcting their environmental creds.

Even if both brands have a case of trademark infringement I doubt they will move against this – I’d say it never looks good to sue Greenpeace. Even when they attack Barbie.

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Posted in Advertising, Social Media, user generated content

Tagged adidas, detox, greenpeace, nike, pollution, water

LG Smart TV puts you into the impossibly awesome movie trailer

Posted on June 19, 2011 | Leave a comment

We recently got tasked by LG Australia to create an online campaign for their top range of Smart TVs. The general point of Smart or Connected TVs is to combine web browsing and accessing personal and social media with scheduled free-to-air and cable TV programs.

We created a not-so serious dramatisation of the users’ entertainment options. Our “Your Digital Life” makes you the hero of an impossibly awesome movie trailer. From action, sports to romance, you can have it all. Oh, and did we mention a Nobel Prize worthy intellect holding it all together?

The talent in this example is Tim Burrowes, editor of Australian marketing blog Mumbrella. The Facebook integration contains potentially a world first. As soon as you connect via facebook “Your Digital Life” features your face, personal facts and friends prominently in the film. But additionally it uses text-to-speech to turn 2 of your status updates into dialogue in it. So true to the tag line, an LG Cinema 3D Smart TV really “puts you in the picture”.

LG Your Digital Life

Just today I stumbled across a classic Italian animation, “La Ligna” with a story line not unlike our “Your Digital Life”. Being framed in the television set did not seem so desirable back in the 1970s.

Additionally, BBH Labs wrote an interesting piece on the impact of connected TV on video content production and advertising. Check it out here: Part 1 and Part 2. Indeed, how much will these TV sets change the way we couch surf? What do you think?

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Posted in Advertising, apps, interactivity, Social Media, user generated content, Video

Tagged blockbuster, cinema 3D, facebook, facebook connect, LG, LG cinema 3D, LG smart TV, mojo, mojo sydney, movie trailer, publicis mojo, status, status update, trailer

Plan FAIL Cast

Posted on April 14, 2011 | Leave a comment

In case you want to know what your life could have been like, had your plans not failed. Here’s Plan Cast, helping you visualise the ambition vs. reality gap. And keeps a relentless record.

Plan Cast logo and mascot

The service allows you to build up a calendar of things you then don’t get around to. And, you guessed it, your friends can subscribe to these ‘news’.