Comments for Between 0 and 1

Comment on Mr Suarez gets a package by Wez

Wez — Thu, 29 Jul 2010 04:43:09 +0000

Thanks for the mention Tim!

We just tried uploading the info onto the Suarez FB page you linked. We’ll see if someone let’s it stay up.

We’ve also uploaded the letter onto the FCL Facebook page and issued a dare, should Senor Suarez reply.

Great idea on the trophy having a name. I think that will be our next SKINS competition.

Comment on Meeting Social Media Celebrities by tbuesing

tbuesing — Sun, 25 Jul 2010 22:46:11 +0000

Yes, i Read that She is a Student, surely She can teach the teachers a few things as well.

Comment on Meeting Social Media Celebrities by Matthew Delprado

Matthew Delprado — Sun, 25 Jul 2010 22:37:10 +0000

I gave a guest lecture at COFA earlier in the year and she happened to be in the audience. She’s a final year student studying a Bachelor of Digital Media, and quite a champion. Looking forward to seeing how she turns this into a career, she’s got no one else who’s beaten that path before her.

Comment on Meeting Social Media Celebrities by tbuesing

tbuesing — Thu, 22 Jul 2010 05:34:45 +0000

As I just learnt in a Ustream session with ProBlogger http://www.ustream.tv/channel/problogger some of the more prominent soc media stars already get rep’d (see, I can speak showbiz).

Comment on Meeting Social Media Celebrities by Dave King

Dave King — Thu, 22 Jul 2010 02:32:14 +0000

Well thank you for the reference, Tim. Actually that idea has is now progressed to the point where most of the popular material on the ‘Tubes is produced by people represented by the Royals. We don’t let them talk about it publicly of course.

Comment on Advertising agencies on Facebook: do you practice what you preach? by tbuesing

tbuesing — Fri, 04 Jun 2010 15:30:24 +0000

good point about engagement. if i survey other pages (as a non-owner) I will have to manually count these metrics but definitely worth it. Also, post frequency and variety is a good measure of how successful the page is in terms of internal acceptance. I find that a good FB page adds a lot of cohesion to the work force.

Comment on Advertising agencies on Facebook: do you practice what you preach? by Matthew Delprado

Matthew Delprado — Thu, 03 Jun 2010 23:21:53 +0000

It would be good to see other more meaningful ways to judge how successful these pages are. I fear that relying on easy stats like fan numbers is just as bad as only measuring banner advertising based on clicks and nothing else.

Fan engagement is probably the only other metric you can get to without analytics. Maybe look at how many people use the discussions or comment on posting.

Comment on Advertising agencies on Facebook: do you practice what you preach? by tbuesing

tbuesing — Fri, 28 May 2010 10:45:36 +0000

Hi Andrea, your question about “should my one-person company have a facebook page” is a good one. In my opinion it should. You can politely inform your contacts/peers about what’s happening, new work launching, getting feedback, putting the word out in case you need support. And it gets you into the habit of brushing up your case studies and working on your own PR.

Comment on Advertising agencies on Facebook: do you practice what you preach? by Andrea

Andrea — Thu, 27 May 2010 14:42:41 +0000

Hallo Tim,

durch Zufall bin ich auf deinen Blog gestoßen und finde deine Überlegungen dazu, wie man als Agentur Facebook am besten nutzt, interessant. Bin auch gerade am überlegen, weiß aber noch nicht, ob für mich als Ein-Frau-Unternehmen dabei zuviel Aufwand entsteht.

Seid ihr ab und zu mal in Deutschland?

Liebe Grüße
Andrea

(Ex-BBDO-Projektmanagerin in Mobile Projekten gemeinsam mit dir…)

Comment on Advertising agencies on Facebook: do you practice what you preach? by tbuesing

tbuesing — Wed, 26 May 2010 15:42:19 +0000

Thanks, Matt. I have added Circul8 and will hopefully publish a more comprehensive list soon. Any ideas for categories or measurement of quality/success (apart from liked/fans)?