Have you ever heard someone say ‘The future of music lies in mobile?” Yeah, I’ve heard that one too. So together with Amnesia Razorfish I took on the challenge of helping mobile music sales with this project. Especially since it was a using a mobile media placement a.k.a. a bus poster.
Sydney Bus at QVB by Neeravbhatt under CC
In collaboration with Starcom and Radio Nova and their talent ‘Smallzy’ we developed a concept that tapped into the insight that everyone on the bus just wants to ‘zone out’. It is called ‘Trak in Transit – tune in and zone out’.This series of music acts, featured within the bus, offer every track ready for download on PopMob.
This bus poster is a template, ready to be changed with different acts. Design Director Toby Caves chose an art direction that allowed him to flex his illustration muscles along the way. Have a look at the various stages of visual transportation:
And as you are coming to the end of the line, listen to this: Can you resist the simple charm of the Bom, Bom ?
QR codes have copped a lot of flak after hyped expectations met with reality. Blogs like WTF QR codes and Pictures of People Scanning QR codes are testament to the scorn showered upon them. While some might have already moved onto the next big thing in connection technology (NFC anyone?), B&T / Kevin Moreland have just published a good list of questions to ensure your use of QR codes isn’t doomed from the start.
- Is the surface mobile friendly?
- Can consumers physically get to the code?
- Will consumers have internet access?
- Is it big enough?
- Is the information at a minimum?
- Does it lead to a mobile friendly destination?
- Is there value behind the code?
- Will consumers realise there is value behind the code?
- Have I scanned this?
Apart from the technical best practices I would really stress questions 6, 7 and 8 which are too often neglected. People don’t explore these code. That would be like saying people click on banners just to see where it would take them. Either they get why they should use the code or they don’t.
Get the full article on B&T
Posted in Mobile
Tagged B&T, Mobile, qr code
After you have been to a few “latest-buzzword-on-the-mobile” events, it is likely you become a bit jaded. Hype after hype wave breaks onto our shores but we are still missing a sizable audience changing its behaviour. Where is the move from voice and SMS towards mobile data usage (MMS, email, IM, WAP, web, widgets)? Last night, Mobile Monday‘s panel handed out some refreshingly honest opinions without the inflated projections.
Instead the talk was more about:
what will constitute a truly mobile digital experience (immediate, identifiable/personal, always-on, context, location, social graph)
that Mobile 2.0 will therefore be different from but build upon Web 2.0 (like TV built on theatre and radio, web on print and TV)
the (slow) arrival of pricing models that are less about “bill shock” and more about “worry free use” aka data flat rates
carriers hopefully becoming “smart pipes” and sharing traffic and customer data, thereby helping to combine and improve mobile experiences
developing widgets which don’t require a browser in an open-standards-platform
social networking as one key experience defining 3G (like voice did for 1G and SMS did for 2G)
Mobile Monday’s panel, picture taken with iPhone by Halans
Speakers included Gary Chan from Forum Nokia, Oliver Palmer from TigerSpike, Oliver Weidlich from Ideal Interfaces and Jennifer Wilson from NineMSN. Mobile Monday’s own wrap up can be found here.