Tag Archives: summer

Content Strategy towards a semantic web: data for living a summer lifestyle.


Rachel Lovinger from Razorfish gives a good overview over how content strategy helps “machines get what we are talking about and searching for” – my 5-second definition of the semantic web.

The semantic web of XXXX ?

Our work for XXXX is all about publishing interesting content, revolving around living the good life, using all of the brand’s sponsorships such as V8 racing XXXX Angels or Rugby League as assets. Earlier in the year I have commented on this Bannerblog “brands going social” post by Ash from Soap on the underlying strategy.You can also have a peek at our case study on it:

We are already connecting XXXX’s output to supporter blogs, facebook pages and other publishers of similar content, establishing connections, collaborations and traffic/consumption/engagement with a mutual benefit. Which together with our SEO is hopefully creating a small semantic web for XXXX.

Now in conncetion to Rachel’s presentation: I wonder what a piece of semantic web for the Australian summer life style would look like? The government of New South Wales has recently held a competition around applications that use freely available data to foster better community life. So XXXX’s service could possibly provide a holistic data view on where high quality of life can be achieved = affordable, sunny, peaceful and with an option to go fishing, surfing or having a beer with your mates!  Admittedly, it is only a sketch and a simplistic set up, considering Australian real estate prices even a dream scenario. But with something along these lines XXXX could the enabler of said service, being utility and brand experience in one.