Tag Archives: SXSW

Why Agencies should behave like start ups

Posted on March 18, 2012 | Leave a comment

Probably one of the best panels at SXSW was the one on agency structure and how to bring about a sustainable level of  innovation. And work with talent rather than resources, project based rather than on retainers and hybrid roles rather than high specialisation. See the inspiring sketch notes from the talk featuring among others Rei Inamoto (AKQA) and Kevin Systrom (Instagram). More sketch notes after the jump.

Sketch notes from SXSW panel on 'agencies as start ups'

Sketch notes from SXSW panel on 'agencies as start ups'

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Posted in Advertising, Strategy

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SXSW outcome: Need more BIG TYPE presentations!

Posted on April 4, 2010 | Leave a comment

Have you noticed some of the SXSW “highlights” working their way through services like slideshare, 12seconds or dodgeball foursquare? I myself wouldn’t mind attending the “rock out with your geek out” fest in Austin someday. But when I do, I hope I don’t have to sit through a presentation like this one:

It was highlighted in slideshare’s newsletter as a must read presentation – I call this BIG TYPE drivel (unless Little Media Brian and his personal delivery was absolutely on fire that day). Of course nobody needs to be a designer or typographer in order to write a presentation. Still, when the only times BIG TYPE gets broken up is when meaningful bits are set in bold to make you consider their deep and interconnected meaning I get the shivers. May I suggest playing preso ever-green Right Here to underscore the heftiness of these statements?

more about "Fatboy Slim – Right Here, Right Now", posted with vodpod

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Posted in Strategy, user generated content

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