Tag Archives: youtube

Splendour in the Grass and on YouTube

Posted on July 30, 2011 | Leave a comment

This Sunday afternoon from 4pm onwards Splendour in The Grass will be running as a free live stream in the masthead on YouTube’s homepage as well as on Virgin Mobile’s channel. This is a first for paid media in our region so everyone here at Mojo is properly chuffed about getting this up.

YouTube masthead with Splendour in the Grass

YouTube masthead with Splendour in the Grass

Many people here including our partner agencies and Google have been working hard to make this happen. If you do live in the right region please enjoy the free stream of a pretty good line up consisting of Coldplay, Kaiser Chiefs, Cloud Control, Elbow, Vaccines and The Vines.

Even better, if you happen to be mucking around at Splendour itself, or know someone that is and/or have a Twitter or Instagram account, please participate with the hashtags #splendour, #splendourlive or #SITG . All tweets will be picked up and displayed underneath the videostream. And some of the Instagram shots might end up in The Vaccines new crowdsourced music video.

Splendour Live Stream Party

Splendour Live Stream Party

There are also live streaming parties running in Sydney, Perth and Melbourne this Sunday, so come on down to the Beach Road Hotel in Bondi or the Bimbo DeLuxe in Fitzroy from 4pm on Sunday and enjoy the festival atmosphere without the mud!

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Posted in Experiential, Social Media, Video

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Give The Boxer some love

Posted on May 20, 2011 | Leave a comment

Entries for Good Work on YouTube have closed and soon the jury under guidance from Craig Davis will pick a winning entry. I am quite chuffed that my colleague Henry Hall (with the help of some other lovely people here at Mojo) has entered his video. It is called ‘The Boxer‘ and was conceived and produced as a response to a brief from SOS – Casas de Acolhida. The Brazilian organisation works for the protection of children aged 0 – 6 from domestic violence.

Being a dad myself this stuff cuts pretty close to the bone, so please give the film some love by liking it here.

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Posted in Advertising, Video

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Got some good work in you? Then YouTube can take you to Cannes.

Posted on May 4, 2011 | Leave a comment

What’s better than to let the good work come out on a good brief for a good cause and as a reward have a good time in Cannes? And then, coming full circle, do some more good work.
See Craig Davis, CCO of Mojo and Chairman of the jury of “Good Work on YouTube”,  elaborate on what will hopefully motivate you to get involved with this program. There are only a few days left to enter, the current deadline is midnight on May 15. Participating will quite likely mean a late night or two, but hey, it is Cannes after all. Get amongst it!

Learn more about the briefs, the prize and entry conditions on the Good Work channel. By the way, this is another good example of how YouTube evolves beyond distribution of clips and playlists.

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Posted in Advertising, Video

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YouTube Australia: What’s your dirty secret little talent?

Posted on August 16, 2010 | Leave a comment

We all know YouTube is one large, 24-7 talent show, so it isn’t surprising that YouTube hosts an official country-wide search for the next cat pianist. What’s funny to me is the channel’s username “secrettalentsau” which in German reads as “Secret Talent Sau” (sau = pig). Let’s get down and dirty and show off some kinky talents, Australia!

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Posted in Social Media, user generated content, Video

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Meeting Social Media Celebrities

Posted on July 22, 2010 | 4 Comments

Outside our quality local pub, the KB on Foveaux, I met (or better: saw) the girl who does CommunityChannel on YouTube. It was weird,  having watched a few of her hugely popular videos and, as she passed by, all I could think of: There goes “CommunityChannel“?

I mean, I am pretty sure she has a real name but to most of her 717,026 subscribers she might be “CommunityChannel” or “Miss CC” for all I know. OK, I realize I am sooo behind and have now checked and paid a bit of attention – her real name is Natalie Tran and she has her own Wikipedia article.

Anyway, props to her for producing this great series of entertaining videos and racking up 267,717,726 views at the age of 24. Her trajectory reminds me of Dave King‘s idea of starting a “Social Media Stars” agency – or as he put it, “those people out there with an audience and a bunch of distribution mechanisms already built-in”. I wonder how far that scene has progressed.

Photo of Natalie Tran

Natalie Tran

Nat might have a proper agent or she may not. Anyone worked with her already? Or have you met any interesting social media celebs lately? And with that I don’t mean gurus who expressly “practice social media” instead of just doing interesting things.

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Posted in Social Media, Video

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