Bourne Ultimatum: too close for comfort? Post-It notes as ads

Posted on August 9, 2007 | 2 Comments

In order to raise awareness for the movie and Google/UniversalPictures’ game “Search For Bourne” in particular, NetX embarked on a special agent’s mission: Placing Post-It notes with a mysterious message from Bourne on objects and unsuspecting commuters in Sydney’s inner-city.
The person discovering the note reads “I am closer than you think. Bourne”, and being intrigued, turns it over to find the URL searchforbourne.com.

Post-it note on mascot

Watch the documentation below and see some stills here. Download the video directly here.

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2 responses to “Bourne Ultimatum: too close for comfort? Post-It notes as ads”

  1. Amelia | August 13, 2007 at 9:31 | Reply

    Did anyone “catch you” in the act of putting the post-it notes around? Would be interesting to see what sort of feedback/response you got from the public…

  2. timb | August 17, 2007 at 10:16 | Reply

    CityRail busted the filming as you can see in the video but they didnt quite realize what we were doing. None of the people we tagged did notice.

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