Apparently some CDs didn’t see the funny side of being sledged by text (SMS) at the AWARD party at Sydney’s great arts venue Carriageworks on Friday. Guests could text comments with their mobiles that appeared in speech bubbles over pictures of the award winners.
Most of the comments were funny or in good spirits but as the night wore on and the alcohol kicked in the barbs became more poisonous.
We knew this was an experiment and therefore going to be a bit risky (see a similar use at re:publica conference). And some people will always go too far. However we wanted to show that at events, technology and interactivity can come together in a very intuitive way. It was an opportunity for people to experience first hand how easy-to-understand and engaging an interactive idea can be.
Video of the projection at the AWARD 2007 party:
We set it up using a standard SMS gateway, drawing the incoming live data (text messages) into a flash file which constituted the projection of photos made a few moments earlier. This might have been the first time such technology has been used at an Australian event.
If you know of similar applications or would like to comment (sledge?), please drop us a line.
The SMS celebrated its 15th birthday two days after we invited to text to the AWARD screen. Of course, we hereby salute the engineers at Airwide for their brilliant addition to the world of communication.