Just stumbled upon a former colleague, grinning excitedly inside a teaser panel (Western Australia website by NetX/BBDO). I know that “above-the-line” (what line?) agencies occasionally use their own staff in photo shoots either to meet a tight budget or simply stroke their own ego. But it seems like digital executions are still semi-expected to cut cost by using googled web images, ripping off some flickr artist or creating assets from literally nothing.
Though that is not to say my mate Nick is not the best possible choice for this execution…
Maybe I’ll open a Flickr or facebook group on “Friends in digital ads”, anyone seen something like it already?
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