Beck’s wanted to celebrate 20 years of Inspiration since the Fall of the Berlin Wall and put Holler in charge of creating a campaign for it. In addition to the photo exhibition in 4 venues across Australia (see animation in my first post) we juxtaposed images of the past (border guards and Berliners watching the wall being erected) with the joyful, liberal and expressive Berlin of today.
The three headlines show three transitions: “Oppression to Expression”, “Dominated to Liberated” and “Grief to Relief”.
I’m sure you know that it was David Hasselhoff who is responsible for the collapse of the Wall.
I know all too well. And Germany is eternally grateful.
He was just looking for freedom
PS – Sent Kelly some examples of my writing as I don’t have your email address!