As one of the first pieces since I joined Mojo we created “Prepare For The Tears“. Virgin Mobile decided to celebrate not Valentine’s Day but the day that follows it: Break Up Day. But Break Up Day is not necessarily the day your sweetheart gets some bad news – it suffices if you break up with your existing telephone company. Do the switcheroo.
Now their call centers and sales staff might be pretty shrewd and use tears in order to make you stay. You better steel yourself by going to “Prepare for the Tears” and pull through with your decision.
The video line up contains some of the best known internet cries, from “Leave Britney Alone” and “Greatest Freak Out” to “Best Cry Ever“. All combined have so far produced more than 100 million cathartic moments. Have yours now.
Here are a few more shots from contextual banners online, the activation on the ground, in the cities and Virgin Mobile shops: