In the world of supermarket advertising retail is king. Supermarket ads tend to show shiny, happy shoppers and fresh food and glistening aisles and a price… and little else. So the more surprising when an ad like this gets made. New Zealand agency ColensoBBDO shows the myriad of days, fates and stories that touch the supermarket ‘New World’ at some point. Granted, it is a lot easier to weave the chain’s name into an exciting campaign name than ‘Aldi’ or ‘Woolworth’.
This particular one, called ‘Next Day’ is probably the first ever supermarket ad that gave me goosebumps. Not least because of the excellent music choice (Silversun Pickups) which is in heavy rotation on my Spotify account.