Benevolent Society celebrates 200 years of hope

Our client, Australia’s oldest charity, The  Benevolent Society (http://benevolent.org.au) briefed us to celebrate their 200 years anniversary this year. We created a campaign site that engaged supporters, politicians and the academic community to answer the question “What future changes are you hoping for?”.

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The site celebrates TBS’s 200 year history as well as the future 200 years. The core creative idea is ‘Hopes for Change

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The Last 200 Years:
http://www.benevolent.org.au/200–year–celebration/last–200
The Next 200 Years:
http://benevolent.org.au/200–year–celebration/next—200

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The submitted hopes are ideal for sharing on TBS’ Facebook page. And the site also integrates an external service called ‘History Pin’. This allows Australians to add their personal historical documentation of the past:
http://benevolent.org.au/200–year–celebration/history—pin

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Following on from that, Reactive co-created an innovative on- / offline installation at VIVID Sydney:
http://www.reactive.com/news/whats-new/vivid-sydney-features-work-from-reactive-and-the-benevolent-society.html

This tunnel installation reacted with beautiful light changes to ‘hopes’ submitted via SMS, email or web site.

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