8 AIMIA finalists for Reactive

2013 was a busy year for our teams all over the world – and it shows in the recent list of AIMIA Award finalists. Reactive has been shortlisted in eight categories for five separate projects. 8 finalists is already a cool result – if I’m not mistaken the best agency in the running. But to score those across 5 different projects means we are excelling within a broad range of digital : from mobile shopping apps, social media on the tablet, innovative use of on- and offline, to massive websites with strong retail and CRM functionality.

AIMIA, the Digital Industry Association for Australia, has represented the digital content, services and applications industry in Australia since 1992. Currently in it’s 20th year, the AIMIA Awards consistently recognise work of an exceptionally high standard. And this year’s shortlist is no different.


We’re extremely happy to have scored the following finalist nominations across a range of our work:

ANZ Buzz Sydney Festival

  • Best of Websites & Online Services – Cultural or Lifestyle


Coles Feed Your Family iPad App

  • Best of Tablet – Retail & eCommerce


Coles Supermarket Website

  • Best of Websites & Online Services – Retail & eCommerce


The Most Powerful Arm Ever Invented 

  • Best Cross Platform
  • Best Digital Advertising or Communication – Government & Non-profit
  • Best of Websites & Online Services – Government & Non-profit
  • Best Social Media – Best Use of Social Media


Nissan Australia Website 

  • Best of Websites & Online Services – Retail & eCommerce


Please wish us luck and maybe see you on the night of April 3rd ?



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