The Cannes Young Lions 2014 competition for creative teams under 28 has just opened (deadline is April 4). In past years, digital entry levels have unfortunately never reflected the size of our industry or the depth of talent within it. I have been Chairman as well as juror of this competition and have seen and written about how teams have struggled to enter top quality work. The entry levels reached only 25% of the Print entries which in light of where the work is going, didn’t make any sense.
Reasons for it were twofold in my opinion. Firstly, it was (and still is) challenging to succinctly explain a digital campaign. Keeping the core idea separate from the complexity of execution is a skill that not every junior team has mastered yet. Secondly, the competition had until now required the teams to actually build their concepts. Which had to be in the format of display banners. This “smallest common denominator” approach led to a watering down of concepts. Teams entered what, according to their technical skill level, they thought they could actually build in Flash and HTML.
In 2014 it it is now no longer required to build the concept a.k.a. a display banner. This is going to broaden the scope of the ideas significantly, for both the local competition and the international version in Cannes, France. Reactive’s young ones in Melbourne and Sydney will challenge themselves to be among the best young digital creative teams in Australia. And I am looking forward to their results.
If you feel like you got what it takes, stop lurking behind your more senior colleagues. Enter, win, make your way to Cannes and take out the prize for best digital creative team in the world. But before you practice your acceptance speech, you should probably start by entering the first round before April 4:
2013 was a busy year for our teams all over the world – and it shows in the recent list of AIMIA Award finalists. Reactive has been shortlisted in eight categories for five separate projects. 8 finalists is already a cool result – if I’m not mistaken the best agency in the running. But to score those across 5 different projects means we are excelling within a broad range of digital : from mobile shopping apps, social media on the tablet, innovative use of on- and offline, to massive websites with strong retail and CRM functionality.
AIMIA, the Digital Industry Association for Australia, has represented the digital content, services and applications industry in Australia since 1992. Currently in it’s 20th year, the AIMIA Awards consistently recognise work of an exceptionally high standard. And this year’s shortlist is no different.
We’re extremely happy to have scored the following finalist nominations across a range of our work:
ANZ Buzz Sydney Festival
- Best of Websites & Online Services – Cultural or Lifestyle
Coles Feed Your Family iPad App
- Best of Tablet – Retail & eCommerce
Coles Supermarket Website
- Best of Websites & Online Services – Retail & eCommerce
The Most Powerful Arm Ever Invented
- Best Cross Platform
- Best Digital Advertising or Communication – Government & Non-profit
- Best of Websites & Online Services – Government & Non-profit
- Best Social Media – Best Use of Social Media
Nissan Australia Website
- Best of Websites & Online Services – Retail & eCommerce
Please wish us luck and maybe see you on the night of April 3rd ?
Due to winning a few pitches for a line of cool brands I am seeking some talented creatives to join us. Please head over to our application page if you are interested in making your mark at Reactive Sydney.
Last time I wrote about this topic I posted a (pretty average and black and white) group picture. But how about the same people on a boat, on a sunny day, cruising on Sydney Harbour? Totally different spiel, right? Ok, it was our Christmas party and not a regular Thursday night drinks, but still…
At Reactive we love design, useful things and great creative content. And we are already pretty good at it, judging from the many international awards we keep winning like Cannes, Spikes, TheFWA, IAB or Webby.
We offer anyone who joins us a bloody awesome range of clients and projects. I could further mention:
- our independent ownership (no political bullshit)
- 5 offices around the world with Sydney, Melbourne, Auckland, New York, London (international career anyone?
- our Sydney office’s perfect office location in the heart of Surry Hills (looking out the window counts as trend research)
- the collaborative, thoughtful and friendly working style
- and not least of all, a company-wide, 4 times a year Research & Development Day.
But in the end, it’s all about the work. Your work, our joint (hopefully award-worthy) results and what you want to specifically achieve in the future.
Have a look at the range below and click thorough some of the experiences. And if our work speaks to you, your ambitions and you think Reactive is the right place for you, then please drop us a line here:
And here are two videos of myself speaking (at the Reactive office and at Ignite Sydney) pointing to the digital interface challenges of today. As we all feel on a daily basis,it’s all about The Touch now.
If you are convinced, have a click through and let us know about yourself and your work!
Spending a week in our Reactive New York office was crowned last night by winning a Gold at the IAB Mixx Awards. With me was Emad, Director of Creative Technology at Finch, a long time collaborator and mate.
Here is the IAB’s award page:
Next highlight here in New York will be our Reactive night out on Thursday. It will be held at co-working space AlleyNYC near Times Square and features Farrah Bostic, my colleague Carl and yours truly. If you are in New York please drop in and say hi: