Category Archives: Experiential

Benevolent Society celebrates 200 years of hope

Our client, Australia’s oldest charity, The  Benevolent Society (http://benevolent.org.au) briefed us to celebrate their 200 years anniversary this year. We created a campaign site that engaged supporters, politicians and the academic community to answer the question “What future changes are you hoping for?”.

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The site celebrates TBS’s 200 year history as well as the future 200 years. The core creative idea is ‘Hopes for Change

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The Last 200 Years:
http://www.benevolent.org.au/200–year–celebration/last–200
The Next 200 Years:
http://benevolent.org.au/200–year–celebration/next—200

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The submitted hopes are ideal for sharing on TBS’ Facebook page. And the site also integrates an external service called ‘History Pin’. This allows Australians to add their personal historical documentation of the past:
http://benevolent.org.au/200–year–celebration/history—pin

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Following on from that, Reactive co-created an innovative on- / offline installation at VIVID Sydney:
http://www.reactive.com/news/whats-new/vivid-sydney-features-work-from-reactive-and-the-benevolent-society.html

This tunnel installation reacted with beautiful light changes to ‘hopes’ submitted via SMS, email or web site.

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Australians run harder with Runkeeper

running

As a semi-dedicated Runkeeper user I found these stats comforting for two reasons:

  1. We Australians are quicker than the rest of the world.
  2. We Oldies don’t run faster but at least farther than the young (on average, not me necessarily).

And interesting that Android users of the Runkeeper app are quicker than iPhone users. Is it that extra geek power? Or are iPhone users just getting old? I suspect the latter.

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Reactive at AdTech 2013 Melbourne

If you are in Melbourne next week, come and join us from Reactive and people from brands like CocaCola, Facebook, eBay, CBA, Nike and AusPost for a great two days. AdTech Melbourne 2013 brings together big data clouds, geeky innovation chic and powerful advertisers and agencies.

Tim Buesing at the 2011 AdTech Conference

Tim Buesing at the 2011 AdTech Conference

Together with Emad from Finch and Johnny from Save Our Sons I will present our case of ‘The Most PowerfulArm Ever Invented‘. The broader topic of using ‘Innovation for Good‘ will hopefully trigger a lively discussion.

AdTech Melbourne

See below a look at CNET’s coverage of our launch event with Emad explaining the work

Converse Hack A Chuck on Google Plus

Converse Chucks have always been a creative canvas for their fans. To celebrate the opening of the Converse’s new Google+ page the sneaker brand put their favourite model up for a ‘creative hack’ competition. And us agencies from  ‘Creative Social‘ responded with a wide range of ideas. Check out all the work from our fellow members around the world on Converse’s Google+ page. Which one would you like to see hacked for real and available in the Converse shops?

Agency Republic

Reactive and Toby & Pete

Rehab Studio

Ogilvy China

Cheil London

All ideas and videos are Creative Social entries in the ‘Hack A Chuck’ competition that Converse and Google lent their brand and platform to.

Reactive teams up with Converse and Google+

Creative Social invited its global members to join the Converse and Google+ ‘Hack A Chuck’ competition. And we at Reactive together with our friends at Toby and Pete have taken up the challenge.

The world’s first Google Hangout Shootathon is going down in a couple of hours at the Die Hard Paintball Range in Sydney. We call it “Chuck a Chuck” (named after the most dangerous man on the internet). And you can watch the results on Google+ in a week when we need your votes to win the whole damn thing. Wish us luck, hopefully it’s going to be quite a blast.

Reactive and Toby&Pete's fierce paintball session

Reactive and Toby&Pete’s fierce paintball session

Below is a little photo update from the shoot this morning. The full doco rolls out on Monday on Google+

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