If you are in Melbourne next week, come and join us from Reactive and people from brands like CocaCola, Facebook, eBay, CBA, Nike and AusPost for a great two days. AdTech Melbourne 2013 brings together big data clouds, geeky innovation chic and powerful advertisers and agencies.
Tim Buesing at the 2011 AdTech Conference
Together with Emad from Finch and Johnny from Save Our Sons I will present our case of ‘The Most PowerfulArm Ever Invented‘. The broader topic of using ‘Innovation for Good‘ will hopefully trigger a lively discussion.
See below a look at CNET’s coverage of our launch event with Emad explaining the work
Creative Social invited its global members to join the Converse and Google+ ‘Hack A Chuck’ competition. And we at Reactive together with our friends at Toby and Pete have taken up the challenge.
The world’s first Google Hangout Shootathon is going down in a couple of hours at the Die Hard Paintball Range in Sydney. We call it “Chuck a Chuck” (named after the most dangerous man on the internet). And you can watch the results on Google+ in a week when we need your votes to win the whole damn thing. Wish us luck, hopefully it’s going to be quite a blast.
Reactive and Toby&Pete’s fierce paintball session
Below is a little photo update from the shoot this morning. The full doco rolls out on Monday on Google+
This is a project we at Reactive worked extremely hard for over the last 2 months. It’s called ‘The Most Powerful Arm Ever Invented” and this is its story.
The Most Powerful Arm Ever Invented
Children with Duchenne Muscular Dystrophy (DMD) suffer from progressive deterioration of their muscles. The kids lose the ability to use their arms and for example sign their name very early in their life. At the same time the Australian government does not have a policy on this disease, meaning there is no research support to help halt or cure DMD. This is why we created The Most Powerful Arm, a bionic arm with which you can help wake up the politicians. Please sign a petition to the Australian government, asking them to start supporting the important research on this crippling disease. Watch the trailer below:
The arm is publicly installed, first in Customs House Sydney, and now in Ariel Book Store. It takes your signature via your Facebook login, also accesible thorough your mobile phone if you happen to be in front of the installation. It then signs the petition for you, with a real pen on paper. It uses the original handwriting of one of the children affected, Jacob Lancaster, which we turned into a typeface. A photo camera will then take a picture of each signature and post it to the respective signee’s Facebook wall.
I really appreciate any help you can give to the cause. We have smashed the original target of 20,000 which was required to have the petition considered by parliament. But the more signatures we get, the more weight it will have. Please add your signature at TheMostPowerfulArm.com and if you want and can afford to, you can also donate to make the trials happen.
Below you find our Making Of The Most PowerfulArm that explains the whole signing experience in detail.
Here are some photos from our launch day in Customs House.
The Most Powerful Arm is a collaboration between Reactive, Finch and Havas Worldwide / Red Agency. Special shout out goes to Emad Tahtouh who heads the creative technology at Finch and who not only had the idea but also tirelessly worked on all the robotics, video, photos and backend technology to make the arm the most powerful ever invented.
A video of my talk at Ignite 9 (as part of Web Directions) last week just went live on YouTube. With 6 pretty compelling reasons I tried to convince the audience that our hometown should actually be more like Finland’s capital. See the video below for how that went down.
I had a blast and can only recommend challenging yourself to participate in this format:
“Ignite is a global event, organized by volunteers, where participants are given five minutes to speak about their ideas and personal or professional passions, accompanied by 20 slides. Each slide is displayed for 15 seconds, and slides are automatically advanced. The Ignite format is similar to Pecha Kucha, which features 20 slides displayed for 20 seconds each. The presentations are meant to “ignite” the audience on a subject, i.e. to generate awareness and to stimulate thought and action on the subjects presented.”
You can see all the other talks in a playlist here and blog post from other speakers like Patrick, Roger, Gabrielle and Michael. Ignite did raise quite a bit of money for OzHarvest which was a nice bonus. Many thanks to Hunting with Pixels for the film production and the organisers and volunteers, especially Stephen Lead and Angela McDougall.
Here are a few (low quality) iPhone photos from the night and my presentation file on Slideshare: