Category Archives: Mobile

Digital Trends 2013

In digital agencies we often work in uncharted territory and therefore spend much time thinking about the big question “What’s Next?”. Where and how do we spend our future creative efforts? For the benefit of brands, clients and agencies alike, we better get that one right. Read up on these three reports: Razorfish’s Outlook, Reactive’s Perspectives and VJ-Isobar’s FYI – and make the right calls for the future.

My agency Reactive‘s Perspectives ( free PDF download Slideshare version ) covers topics like ‘Who really owns your social content?‘, ‘The Personalisation of Everything‘ and ‘How to create great work‘.

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On our Facebook page we accompany these articles with some shareable graphs – extra points scored by using Venn diagrams.

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Australians run harder with Runkeeper

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As a semi-dedicated Runkeeper user I found these stats comforting for two reasons:

  1. We Australians are quicker than the rest of the world.
  2. We Oldies don’t run faster but at least farther than the young (on average, not me necessarily).

And interesting that Android users of the Runkeeper app are quicker than iPhone users. Is it that extra geek power? Or are iPhone users just getting old? I suspect the latter.

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The Most Powerful Arm Ever Invented

This is a project we at Reactive worked extremely hard for over the last 2 months. It’s called ‘The Most Powerful Arm Ever Invented” and this is its story.

The Most Powerful Arm Ever Invented

The Most Powerful Arm Ever Invented

Children with Duchenne Muscular Dystrophy (DMD) suffer from progressive deterioration of their muscles. The kids lose the ability to use their arms and for example sign their name very early in their life. At the same time the Australian government does not have a policy on this disease, meaning there is no research support to help halt or cure DMD. This is why we created The Most Powerful Arm, a bionic arm with which you can help wake up the politicians. Please sign a petition to the Australian government, asking them to start supporting the important research on this crippling disease. Watch the trailer below:

The arm is publicly installed, first in Customs House Sydney, and now in Ariel Book Store. It takes your signature via your Facebook login, also accesible thorough your mobile phone if you happen to be in front of the installation. It then signs the petition for you, with a real pen on paper. It uses the original handwriting of one of the children affected, Jacob Lancaster, which we turned into a typeface. A photo camera will then take a picture of each signature and post it to the respective signee’s Facebook wall.

I really appreciate any help you can give to the cause. We have smashed the original target of 20,000 which was required to have the petition considered by parliament. But the more signatures we get, the more weight it will have. Please add your signature at TheMostPowerfulArm.com and if you want and can afford to, you can also donate to make the trials happen.

Below you find our  Making Of The Most PowerfulArm that explains the whole signing experience in detail.

Here are some photos from our launch day in Customs House.

The Most Powerful Arm is a collaboration between ReactiveFinch and Havas Worldwide / Red Agency. Special shout out goes to Emad Tahtouh who heads the creative technology at Finch and who not only had the idea but also tirelessly worked on all the robotics, video, photos and backend technology to make the arm the most powerful ever invented.

Facebook Home – a cross generational threat?

Just discovered the new Facebook Home concept. As my mate Ben Cooper of The Monkeys predicts, see the (Android) servers crashing on the 12th of April.

Good to see that they didn’t throw this idea into an overwrought cinematic drama and tell us that our phones are actually like chairs. Try sitting on them, you will see, they are not.

Otherwise I leave it to this (mobile!) screenshot to avoid retyping our conversation this morning.

Facebook Home

Facebook Home conversation

Can’t Touch This! New Interface Challenges

TechMeetups have asked me to speak at their first Sydney event this Thursday, and I’d be very happy if the Sydneysiders among you could come along. There will be free drinks thanks to our co-presenters from Ninefold. But if that alone isn’t enough to coax you into attending, you’ll meet lots of budding startup people, developers, designers and industry movers and shakers. I also have picked a topic that hopefully interests the design/UX/strategy person in you.

Please register your interest for Feb 28 evening here:
http://www.meetup.com/Sydney-TechMeetups/events/95030572

Something that occupies a lot of my thinking lately is the overlap of clicking and pointing. Or more precise how an interface that works with clicking (desktop) blends into interfaces that work with touching (mobile and tablet). And how responsive design is supposed to be the magic glue that makes it work (but doesn’t on its own). And how it changes our expectation of a good web experience, hopping from one device to the next. And us users wanting to be recognised and supported every time.

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Something that goes along the lines of this excellent posts by Josh Clark on ‘Every screen that can be, should be Finger Friendly‘. I’ll throw in my own thoughts and some interesting like this responsive typography experiement, that bases the size of the text on how far away from the screen y9ou are (based on face recognition and tracking via the computer’s  camera)

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Essentially, I will elaborate on an article I wrote for the new SoDA report (coming out coincidentally on the same day).

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