Category Archives: Mobile

The Most Powerful Arm Ever Invented

This is a project we at Reactive worked extremely hard for over the last 2 months. It’s called ‘The Most Powerful Arm Ever Invented” and this is its story.

The Most Powerful Arm Ever Invented

The Most Powerful Arm Ever Invented

Children with Duchenne Muscular Dystrophy (DMD) suffer from progressive deterioration of their muscles. The kids lose the ability to use their arms and for example sign their name very early in their life. At the same time the Australian government does not have a policy on this disease, meaning there is no research support to help halt or cure DMD. This is why we created The Most Powerful Arm, a bionic arm with which you can help wake up the politicians. Please sign a petition to the Australian government, asking them to start supporting the important research on this crippling disease. Watch the trailer below:

The arm is publicly installed, first in Customs House Sydney, and now in Ariel Book Store. It takes your signature via your Facebook login, also accesible thorough your mobile phone if you happen to be in front of the installation. It then signs the petition for you, with a real pen on paper. It uses the original handwriting of one of the children affected, Jacob Lancaster, which we turned into a typeface. A photo camera will then take a picture of each signature and post it to the respective signee’s Facebook wall.

I really appreciate any help you can give to the cause. We have smashed the original target of 20,000 which was required to have the petition considered by parliament. But the more signatures we get, the more weight it will have. Please add your signature at and if you want and can afford to, you can also donate to make the trials happen.

Below you find our  Making Of The Most PowerfulArm that explains the whole signing experience in detail.

Here are some photos from our launch day in Customs House.

The Most Powerful Arm is a collaboration between ReactiveFinch and Havas Worldwide / Red Agency. Special shout out goes to Emad Tahtouh who heads the creative technology at Finch and who not only had the idea but also tirelessly worked on all the robotics, video, photos and backend technology to make the arm the most powerful ever invented.

Facebook Home – a cross generational threat?

Just discovered the new Facebook Home concept. As my mate Ben Cooper of The Monkeys predicts, see the (Android) servers crashing on the 12th of April.

Good to see that they didn’t throw this idea into an overwrought cinematic drama and tell us that our phones are actually like chairs. Try sitting on them, you will see, they are not.

Otherwise I leave it to this (mobile!) screenshot to avoid retyping our conversation this morning.

Facebook Home

Facebook Home conversation

Can’t Touch This! New Interface Challenges

TechMeetups have asked me to speak at their first Sydney event this Thursday, and I’d be very happy if the Sydneysiders among you could come along. There will be free drinks thanks to our co-presenters from Ninefold. But if that alone isn’t enough to coax you into attending, you’ll meet lots of budding startup people, developers, designers and industry movers and shakers. I also have picked a topic that hopefully interests the design/UX/strategy person in you.

Please register your interest for Feb 28 evening here:

Something that occupies a lot of my thinking lately is the overlap of clicking and pointing. Or more precise how an interface that works with clicking (desktop) blends into interfaces that work with touching (mobile and tablet). And how responsive design is supposed to be the magic glue that makes it work (but doesn’t on its own). And how it changes our expectation of a good web experience, hopping from one device to the next. And us users wanting to be recognised and supported every time.


Something that goes along the lines of this excellent posts by Josh Clark on ‘Every screen that can be, should be Finger Friendly‘. I’ll throw in my own thoughts and some interesting like this responsive typography experiement, that bases the size of the text on how far away from the screen y9ou are (based on face recognition and tracking via the computer’s  camera)

Screen Shot 2013-02-22 at 3.03.14 PM

Essentially, I will elaborate on an article I wrote for the new SoDA report (coming out coincidentally on the same day).


Getting music onto the road

Have you ever heard someone say ‘The future of music lies in mobile?” Yeah, I’ve heard that one too. So together with Amnesia Razorfish I took on the challenge of helping mobile music sales with this project. Especially since it was a using a mobile media placement a.k.a. a bus poster.

Sydney Bus at QVB

Sydney Bus at QVB by Neeravbhatt under CC

In collaboration with Starcom and Radio Nova and their talent ‘Smallzy’ we developed a concept that tapped into the insight that everyone on the bus just wants to ‘zone out’. It is called ‘Trak in Transit – tune in and zone out’.This series of music acts, featured within the bus, offer every track ready for download on PopMob.

Trak in Transit - Sam and the Whomp

This bus poster is a template, ready to be changed with different acts. Design Director Toby Caves chose an art direction that allowed him to flex his illustration muscles along the way. Have a look at the various stages of visual transportation:

Trak in Transit - sketches

Trak in Transit - Sketches

Trak in Transit - sketches

Trak in Transit - on the wall

And as you are coming to the end of the line, listen to this: Can you resist the simple charm of the Bom, Bom ?

Best of VIVID Lights


Sydney’s VIVID Light is drawing to a close, but you still have a chance to experience some of the fascinating interactive light installations created by international artists. Have a look at a video of the opening night.

I was honoured to curate a Best Of VIVID Light for TimeOut magazine which you can read here. The ‘Screaming Rapture’ proves to be a real crowd pleaser as it is supereasy to engage with and rewards your participation immediately.


We at Mojo are especially excited that MPU ‘Snake The Planet’ (which we documented in collaboration with Finch) is part of the selection. The guys from MPU have upped the ante and managed to add an iPad app to the game. You can download it for free in the app store here.

So go on, stroll through the night and play a game of Snake on various buildings in The Rocks, including the MCA. But hurry, all light installations end on June 11.

Skatebacks prettify your iPhone

Crafted from the waste material created during skateboard manufacturing, Grove SkateBacks have a certain ‘Paul Smith’ whiff about them.

I am seriously considering their colourful stripes (they also come in a toned down colour way) for my current iPhone. But then again, the new iPhone 5 might be coming out soon and have a slightly different shape…

Anyone not ready to upgrade ? I hear Samsung’s Android phones are getting better by the day. But if you caught fire, you can add some street-cred and shredding personality to the rear of your iPhone for about $50 (US). They are made from 100% post-industrial skate board material, and attach to your iPhone 4 or 4S via a peel-and-stick 3M adhesive that promises to allow for residue-free removal.


9 questions to get QR codes right

QR codes have copped a lot of flak after hyped expectations met with reality. Blogs like WTF QR codes and Pictures of People Scanning QR codes are testament to the scorn showered upon them. While some might have already moved onto the next big thing in connection technology (NFC anyone?), B&T / Kevin Moreland have just published a good list of questions to ensure your use of QR codes isn’t doomed from the start.

  1. Is the surface mobile friendly?
  2. Can consumers physically get to the code?
  3. Will consumers have internet access?
  4. Is it big enough?
  5. Is the information at a minimum?
  6. Does it lead to a mobile friendly destination?
  7. Is there value behind the code?
  8. Will consumers realise there is value behind the code?
  9. Have I scanned this?

Apart from the technical best practices I would really stress questions 6, 7 and 8 which are too often neglected. People don’t explore these code. That would be like saying people click on banners just to see where it would take them. Either they get why they should use the code or they don’t.

Get the full article on B&T