Category Archives: Mobile

Getting music onto the road

Have you ever heard someone say ‘The future of music lies in mobile?” Yeah, I’ve heard that one too. So together with Amnesia Razorfish I took on the challenge of helping mobile music sales with this project. Especially since it was a using a mobile media placement a.k.a. a bus poster.

Sydney Bus at QVB

Sydney Bus at QVB by Neeravbhatt under CC

In collaboration with Starcom and Radio Nova and their talent ‘Smallzy’ we developed a concept that tapped into the insight that everyone on the bus just wants to ‘zone out’. It is called ‘Trak in Transit – tune in and zone out’.This series of music acts, featured within the bus, offer every track ready for download on PopMob.

Trak in Transit - Sam and the Whomp

This bus poster is a template, ready to be changed with different acts. Design Director Toby Caves chose an art direction that allowed him to flex his illustration muscles along the way. Have a look at the various stages of visual transportation:

Trak in Transit - sketches

Trak in Transit - Sketches

Trak in Transit - sketches

Trak in Transit - on the wall

And as you are coming to the end of the line, listen to this: Can you resist the simple charm of the Bom, Bom ?

Best of VIVID Lights


Sydney’s VIVID Light is drawing to a close, but you still have a chance to experience some of the fascinating interactive light installations created by international artists. Have a look at a video of the opening night.

I was honoured to curate a Best Of VIVID Light for TimeOut magazine which you can read here. The ‘Screaming Rapture’ proves to be a real crowd pleaser as it is supereasy to engage with and rewards your participation immediately.


We at Mojo are especially excited that MPU ‘Snake The Planet’ (which we documented in collaboration with Finch) is part of the selection. The guys from MPU have upped the ante and managed to add an iPad app to the game. You can download it for free in the app store here.

So go on, stroll through the night and play a game of Snake on various buildings in The Rocks, including the MCA. But hurry, all light installations end on June 11.

Skatebacks prettify your iPhone

Crafted from the waste material created during skateboard manufacturing, Grove SkateBacks have a certain ‘Paul Smith’ whiff about them.

I am seriously considering their colourful stripes (they also come in a toned down colour way) for my current iPhone. But then again, the new iPhone 5 might be coming out soon and have a slightly different shape…

Anyone not ready to upgrade ? I hear Samsung’s Android phones are getting better by the day. But if you caught fire, you can add some street-cred and shredding personality to the rear of your iPhone for about $50 (US). They are made from 100% post-industrial skate board material, and attach to your iPhone 4 or 4S via a peel-and-stick 3M adhesive that promises to allow for residue-free removal.


9 questions to get QR codes right

QR codes have copped a lot of flak after hyped expectations met with reality. Blogs like WTF QR codes and Pictures of People Scanning QR codes are testament to the scorn showered upon them. While some might have already moved onto the next big thing in connection technology (NFC anyone?), B&T / Kevin Moreland have just published a good list of questions to ensure your use of QR codes isn’t doomed from the start.

  1. Is the surface mobile friendly?
  2. Can consumers physically get to the code?
  3. Will consumers have internet access?
  4. Is it big enough?
  5. Is the information at a minimum?
  6. Does it lead to a mobile friendly destination?
  7. Is there value behind the code?
  8. Will consumers realise there is value behind the code?
  9. Have I scanned this?

Apart from the technical best practices I would really stress questions 6, 7 and 8 which are too often neglected. People don’t explore these code. That would be like saying people click on banners just to see where it would take them. Either they get why they should use the code or they don’t.

Get the full article on B&T

You are listening to … Los Angeles

You are listening to Los Angeles” is a mesmerizing and beautiful collage of two sound streams. Ambient music (via SoundCloud) and live police radio (scanner audio from come together to form an audio experience reminiscent of films like Paul Haggis ‘Crash‘ and Michael Mann’s ‘Collateral‘. Other US cities are available as well – I have done a quick search on Sydney police radio but am not sure it is available online.

I just pledged a few dollars to help creator Eric Eberhardt, himself a digital product manager and UX designer, develop an iPhone app version of the site. I imagine the mobile experience, walking the streets while listening to the two streams together, to be quite an interesting (if not creepy) experience.