Category Archives: Social Media

My blog year of 2013 in review

The stats helper monkeys prepared a 2013 annual report for my blog. And weirdly enough, me writing about pop music (which was a complete one off) drew the most interest. Maybe time to switch direction for this blog?

Here’s an excerpt:

A New York City subway train holds 1,200 people. This blog was viewed about 7,200 times in 2013. If it were a NYC subway train, it would take about 6 trips to carry that many people.

Click here to see the complete report.


6 Days with Baz Luhrmann

If you had 6 days with Baz Luhrman, would you try to shoot a science fiction film? I am totally in favour of brands supporting independent film making. As did Samsung with their “The Shoot” project.

Screen Shot 2013-10-29 at 3.02.04 PM

I would have loved to have access to this sort of knowledge and support when I was fumbling through my student film class. I am just wondering if a less ambitious plot than an existential mars colony drama would have been easier to produce and created a better result. But probably I am just grumpy that I produced much worse films back in my fine arts school days…

Web Directions BBQ at Reactive

Web Directions South 2013 kicks off in Sydney on Thursday, October 24. And as a little social warm up, Reactive Sydney is again hosting a Web Directions BBQ on the previous Wednesday night. This is your chance to get to know fellow attendees and talk shop with some of the high-profile speakers on our sunny balcony. We might have a short speaker of our own but the main point is that we enjoy a cold one together and welcome everyone to the coming days of inspiration and innovation. Get a free ticket on the event’s Eventbrite page but be quick, as most of them have been snapped up already.

The Reactive studio is right in the middle of Crown Street in Surry Hills, so if you feel like kicking on, there are plenty of choices afterwards. As long as you make it to the conference the following morning…
See last year’s BBQ in pictures in an album on our Facebook page.

Web Directions BBQ

Web Directions BBQ at Reactive Sydney

Thinstagram and other body issues in social media

I tweeted about this surge in facial surgery among singles in India. It is presumed to correlate with the rise of social media ‘selfies’ and heightened awareness of perceived ‘flaws’. See more about it by clicking on the link:

And I received two interesting links via two followers which you should check out too:

and TheBodyCon, run by the Butterfly Foundation

My own teenage years were spent without social media (at least not the online version of it), so I was pretty grounded by the time the web and digital self expression came around. Have a look at #Thinstagram on Tumblr – luckily some jokers put in their own version of being thin to lighten the slightly intense mood.



But being a parent automatically makes you think hard about the additional pressure built up by trends of #Thinstagram and the like. Phew.

Update One:
Thanks to Becky’s comment below I was made aware of another side of the same hashtag. Goes to show that I caught on to the topic in a few minutes and didn’t give it enough research time to understand what’s going on. Thanks Becky, I was just invited to speak at The Body Con in October and will definitely give it more thought until then.

Update Two:
This article on Slate “SelfieLoathing” cites studies on the effect of Facebook and Instagram on self-esteem and self image. via

Update Three:
The Butterfly Foundation have just asked to be involved in their The Body Con ad competition. Enter it if you have a creative idea for their challenge: “looking to demonstrate that the representation of the body that we see in media is constructed and often an unhealthy ideal to try to achieve.” You could win $1,000, be screened on Oct 9 at The Seymour Centre and probably make some valuable contacts to take your idea further. Check it out here.

Benevolent Society celebrates 200 years of hope

Our client, Australia’s oldest charity, The  Benevolent Society ( briefed us to celebrate their 200 years anniversary this year. We created a campaign site that engaged supporters, politicians and the academic community to answer the question “What future changes are you hoping for?”.


The site celebrates TBS’s 200 year history as well as the future 200 years. The core creative idea is ‘Hopes for Change


The Last 200 Years:–year–celebration/last–200
The Next 200 Years:–year–celebration/next—200


The submitted hopes are ideal for sharing on TBS’ Facebook page. And the site also integrates an external service called ‘History Pin’. This allows Australians to add their personal historical documentation of the past:–year–celebration/history—pin

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Following on from that, Reactive co-created an innovative on- / offline installation at VIVID Sydney:

This tunnel installation reacted with beautiful light changes to ‘hopes’ submitted via SMS, email or web site.