Category Archives: user generated content

A Pavlova for Australia Day

Departing slightly from my usual posts, here is a tasty recipe for tomorrow’s big AUSTRALIA Day. Created and photographed by my wife Kristin Buesing. You can see more of her food styling and food photography work on her blogs Kristin Buesing and S’more.

Source of endless debate over its creator: The Pavlova

This dessert is believed to have been created in honour of the Russian ballet dancer during one of her tours to Australia and New Zealand in the 1920s. However the nationality of its creator has been a source of argument between the two nations for many years. But let’s not get caught up in this.

This recipe makes you small individual pavlovas which are easier to carry around. Make sure to keep the cream as cold as possible.

6 eggwhites
1 1/2 cups (330g) caster sugar
1 tsp vanilla extract
2 tsp cornflour
1 tsp white wine vinegar
300 ml cream
2 punnets raspberries
4 passionfruits

Preheat the oven to 150°C and line 2 baking trays with baking paper.
Use an electric mixer to whisk the eggwhites in a clean, dry bowl until soft peaks form. Gradually add sugar, 1 tablespoon at a time, beating well after each addition, until meringue is thick and glossy and sugar is dissolved. Rub a little meringue between your fingers, if it’s still gritty, continue to whisk until sugar dissolves. Add the vinegar and cornflour and fold until just combined.
Place 4 dollops of meringue on each baking tray, making a shallow indent in the centre of each with the back of a spoon.
Place in oven, reduce heat to 120°C and bake for 1 hour. Leave in the switched-off oven for 2-3 hours until meringues are dry and oven is completely cool. (They’ll keep for up to 2 days in an airtight container.)
Whisk cream until soft peaks form. Dollop cream on top of meringue nest and top with raspberries and passionfruit. Serve immediately.

Toilet Announcement Design

Here at Reactive Sydney we have discovered a (pardon the pun) shit hot toilet announcement designer. And no, you can’t have him, he is ours!
With some truly mad clipart skillz, this guy is laying it down like there is no tomorrow.

So check out his mind-blowing layout and weep:

  1. Clear and concise,  sans serif and sans nonsense messaging:
  2. Flanked by two business chicks holding the headline in balance (one giving you the lowdown, one apologising for it)
  3. plus a hot dog (in case you feel a No 2 coming on),
  4. pointing to the call-to-action – handyman (who is hopefully on his way),
  5. and a cute (brand-building) kitten. Why not? They make everything better.

Toilet Announcement Designphoto 1 (6)

Circus 2012 – Festival of Commercial Creativity storified

I used Storify for the second time, on this occasion not in the lead up to but during an event itself. Circus, the Festival for Commercial Creativity went into its second year and the organising Communications Council had again brought some heavy hitters in terms of keynote speakers and Big Thinkers. And outside the theatre a strategist would rub shoulders with a client, content producer, set designer, folk musician or a clergyman. Here is a nice summary of three of the speakers on CampaignBrief.

What surprised me when using Spotify on the iPad was that it didn’t feel distracting but more like a new way of note taking. I was curating out of the stream of real-time tweets and pictures and added some background videos while at the same time listening to the presenters. And I like how you can draw in the people you curated by automating an @message with the Storify-link.

Have a read of my three days here and be sure to check out Decoder’s analog sketch-notes.

I don’t know where Storify will go in terms of features, but a manual doodle/sketch section for creating images like the above might be nice. Follow Storify’s blog for updates here – fittingly all posts are Storify stories in themselves.

I will be sure to use it again at Sydney’s VIVID festival where MPU’s ‘Snake the Planet!’ will play a major role. That next time pictures and videos will surely feature a bit more in my Storify.

Will the real Mitt Romney please stand up

This is not a political attack ad but it very well could be. Australian Hugh Atkin, creator of the famous “Barrack-Roll” is at it again and launches “Will the real Mitt Romney please stand up” featuring Barrack Obama as Eminem. Great political rap in the age of the mashup.

Hugh seems to have increased his prowess of pasting those snippets together. Here is the Barrack Roll again.

and with McCain caught in front of it

and if you care for the grand dads of that video genre

My talk on ‘Fragmented Storytelling’, told via Storify

I will be speaking at Sydney’s AdTech 2012 on “Fragmented Storytelling In An Evolving Media Environment” (today 11am). My co-panelist is Jeff Julian, a great production designer who among other films has worked on Spielberg’s ‘Minority Report’. I thought it might be a cool idea to document the evolution of my own talk here:

Storify is a tool that has been around which is kind of like a curated friendfeed. You select and pull together whatever helps you tell your story. It is probably more suited to non-fiction than fictional stories but I haven’t researched into the latter ones.

Have a look and if you are interested, drop me a comment or reference link afterwards. And I hope to see you at AdTech in a few hours!