Tag Archives: adverblog

How to win Gold Lions at Cannes

It’s awards season – a painful, exhilirating, mental and rewarding time in agencies. The biggest whopper of an award show is coming up and tons of case studies are being edited and submitted as we speak. All to win some Gold Lions at Cannes. So at Adverblog, we thought it would be helpful to take a group-wide look at the Art of the Case Study. We describe some of the obvious and some of the not-so-obvious characteristics of a true winner (in terms of case study). First, have a quick look at Lars Bastholm’s  tips from 2009:

As the case movie becomes an art form in itself, the question is: Which awards show will be the first to actually give out an award for “Best Case Study” ?

Below are my points, which I wrote after most of the other (more creative tips) had been made by the other Adverblog editors already. I decided to add three rather mundane items. They are nevertheless highly annoying if not thought about before hitting the magic ‘Submit’ button.

  1. Go easy on the ‘Never been done before’ – chances are I have indeed seen something similar before. Which isn’t bad at all. Only if you try to make me believe you were the first to ever think of connecting Twitter with your mum’s Facebook page.
  2. Don’t use a custom video player and don’t put it on your shitty agency video server. Use YouTube like every other dweeb in the world. If I have to suck your 60 megabyte creative bonanza through a straw from your crappy PC that runs the rest of your country’s advertising case studies – I am in a bad mood already. Nothing kills your thrilling case dead in its track like a stuttering video player.
  3. Have a compelling submission page:  good layout, title at the top (why not in the style of the campaign?), start with the case study film, bullet point the main points of the challenge, strategy, idea, execution. And follow with the long copy below. I will read it when I am intrigued but don’t make me wade through long-winded, inflated hyperbole before I get to the idea and video. And no agency branding, please. Duh!

Have a read of the full article on Adverblog and please feedback what you thought was most helpful. And if you are into (old skool term) “Cyber” like me, keep in mind some of the thoughts that Iain Tait voices here about the category.

And at the end of the day, compelling ideas present themselves.

Even the winner of Gold Lions at Cannes.


Writing for Adverblog

A week ago I got asked to be a contributor to Adverblog which I was massively chuffed about. I have been reading Adverblog for 5 years now and it has always a great source of inspiration. Being on the editing side now is a brilliant new experience.

Twitter Hustle on Adverblog

Twitter Hustle on Adverblog

This is a re-posting of what I wrote last week:
Dutch creative team Bas van de Poel and Daan van Dam (portfolio) set up 5 separate Twitter accounts and started following Creative Directors on Twitter. The simple message: HIRE US.

Tinkering with sites like Facebook (remember Alexandre Oudin?) and Twitter shows ingenuity and in their case got them noticed by the CDs. Although I doubt any of them actually uses the web interface to tweet. Nevertheless, Bas and Daan scored themselves a nice gig at Boondoggle. Well done!