Dairy Farmers Canada are trying to talk to the kids, you know, the ones that can’t, like, uh, concentrate. So they’ve been running these ultra short 5-seconds ‘Dot Spots” since 2007. Which is a bit of a funny strategy: broadcast the message in tiny blips, but for a very long time. Each spot reiterates product benefits such as “milk makes you strong, happy, quick” etc. Click here to watch the playlist in one go for the best experience.
Just think of how way too many pre-roll videos and catch up service ads are essentially straight TV-commercials, cut down to “fit the web”. I must admit I’d prefer a “Dot Spot” anytime.
Agency is Due North (beware, daggy employee videos)