Tag Archives: creative social

Converse Hack A Chuck on Google Plus

Converse Chucks have always been a creative canvas for their fans. To celebrate the opening of the Converse’s new Google+ page the sneaker brand put their favourite model up for a ‘creative hack’ competition. And us agencies from  ‘Creative Social‘ responded with a wide range of ideas. Check out all the work from our fellow members around the world on Converse’s Google+ page. Which one would you like to see hacked for real and available in the Converse shops?

Agency Republic

Reactive and Toby & Pete

Rehab Studio

Ogilvy China

Cheil London

All ideas and videos are Creative Social entries in the ‘Hack A Chuck’ competition that Converse and Google lent their brand and platform to.

Getty RISE, cultural trends in images

Cultural trends never stop evolving. So a brand like Getty Images needs to stay on top of them. After all, most of us need fresh images, illustrations or videos to bring ideas to life. RISE is produced by Getty’s internal team plus members of global creative networks “Creative Social” (including myself) and “She Says” and displays quick visuals that fuel you with information that matters.

Use the RISE website for inspiration and sign up to the monthly Top 10 for quick, relevant nuggets. The site is updated daily by creative heavyweights like Dave Bedwood (Lean Mean Fighting Machine), Fernanda Romana (Naked), Chris Clarke (LBi), Flo Heiss (Dare) Alessandra Lariu, Masashi (PARTY), Pam Grossman, Lars Bastholm and Nathan Cooper (Rubbishcorp). See the full list here. Two of my posts are up right now, one on Vine, one on the trend to curate rather than buy and own. A third on the all-seeing Drones is to follow soon. Tap into RISE and you can always be the genius in the room.

Making / Hacking Films: Creative Social Sydney

The latest Antipodean Creative Social, organised by Publicis Mojo took place at Finch, a very progressive content production company down here in Sydney. We met with Emad Tahtouh, their Head of Technology, who presented how Finch works with e.g. the Eye Writer in order to explore new creative concepts, innovative production and augmentation of video. Here is a doco of the evening.

To me it is remarkable that Finch invests in emerging and experimental technologies as they relate to video production. And if you look at Emad’s soldering table you know he is a real tinkerer. I’d be curious to know if other production companies worlwide are offering similar approaches. Or is it still left to the digital agencies to bring these new impulses into the video space?

Emad Tahtouh's work space

Emad Tahtouh's work space

Emad Tahtouh

Emad Tahtouh

CS Sydney donning the bipolar glasses

CS Sydney donning the bipolar glasses

Get involved with Creative Social Sydney

We interviewed our speakers Louise and Richard before Tuesday’s get together at MOJO / Amnesia Razorfish and here’s the video of the night, a bit rough around the edges.

Here are also a few snapshots taken during the two talks.

Creative Social at MOJO / Amnesia Razorfish

Creative Social at MOJO / Amnesia Razorfish

Both speakers are keen to take their projects further, so if you are intrigued by their work, identify with their projects and feel like you could contribute, please do get in touch via their respective sites:

Louise Hawson’s 52 Suburbs
Louise is planning to get ’52 Cities’ underway soon, and you would guess she is not talking about 52 cities within Australia. So as per Ben Cooper‘s suggestion, you might see her project gain traction on Kickstarter soon.

Richard Vevers Underwater Sydney
Richard’s project is getting major digital support from BMF through our Creative Social member Aaron Michie. But BMF building a new site won’t be enough, so if you are an agency willing to donate time and expertise in whatever field of communication, please get in touch. The underwater sea life literally needs more visibility.

The next Creative Social takes place at The Hallway, hosted by Jules Hall and Jamie Corker, speaker still to be announced.

Creative Social featuring ’52 Suburbs’ and ‘Underwater Sydney’

I am really excited about tonight’s Creative Social (more on CS below), this time hosted by Amnesia Razorfish and myself here at MOJO. We have the pleasure of welcoming two speakers, both ex-advertising professionals, who explore our home town Sydney in very artistic and unusual ways.

Creative Social at MOJO invite

Creative Social at MOJO invite

Louise Hawson is the author of popular blog 52 Suburbs, a search for beauty in Sydney’s more than 600 suburbs. Her work consist mainly of photo diptychs, taken in documentary style over the course of (you guessed it) one year. The body of work is now being turned into a book (to be released in May as part of Sydney Writers Festival) and an exhibition (to be opened at Museum of Sydney May 14) . Have a peek at the list of suburbs and see if yours has been explored by her.

52 Suburbs at redfern

52 Suburbs at Redfern by Louise Hawson

Our second speaker is Richard Vevers who is a member of Underwater Sydney, a conservation effort for Sydney’s beautiful underwater coastline. He will speak about his passion for diving and underwater photography – and how it took him to get involved in this noble cause.

Nudibranch by Richard Vevers

Nudibranch by Richard Vevers

Creative Social Sydney is a monthly get together of digital CDs and senior thinkers in the industry. We get involved in advising industry bodies such as IAB or ADMA, think about how to get greater and more innovative work out there, have the voice of digital creativity be heard more often, and invite inspirational speakers. Originally started in London by Mark Chalmers and Daniele Fiandaca who will be present tonight as he is in town with HyperIsland. It is now happening in numerous cities around the globe, and the lucky ones even get to travel around and have coffee in other fantastic cities (not us sadly).

http://vimeo.com/10675509