Tag Archives: greenpeace

Another Greenpeace attack: Nike vs Adidas detox

It seems Greenpeace is really stepping up their game since they started to release videos that attack brands with their own visual language. This protest-ad flows in typical Adi-Nike style. I cannot judge the validity of their protest against the companies’ water pollution, but the tools Greenpeace uses have definitely evolved in recent months. On their website you can enter your own name in the adidas “(name) is all in” style and involve your friends. Vote for which one of the brands will move first and out-trump the other in correcting their environmental creds.

Even if both brands have a case of trademark infringement I doubt they will move against this – I’d say it never looks good to sue Greenpeace. Even when they attack Barbie.