Tag Archives: holler sydney

Client’s Facebook fans = Pitch competition

If you want to check who the competition on your next pitch really is, don’t bother trying to coax it out of your client-to-be. Simply “Become a fan” of whatever your client is doing on facebook and voila, there are your usual suspects.

Facebook pitch list

My next Facebook pitch competition

Caveat: This only works if you are “friends” with at least one of the guys from competing agencies or they have diligently joined a network showing their allegiance. OK, and if the brand you are suiting has thousands of fans it might also get a bit tiresome.

WWF Earth Hour iPhone Application: Spin the Dynamo

Now is the time to mention a few incredibly dedicated people who poured their heart and soul into our WWF Earth Hour iPhone application: Mic, Knotty, Alex, Tony, Lukasz and Chris worked long hours to produce an app that is beautifully simple. It carries Apple’s seal of approval by having been a featured app in the iTunes store. And hopefully it does its little part in making political leaders in Copenhagen get serious about global warming.
I can safely say that my part in this project was miniscule. But I did push for making a case study video out of the process and final application. I hope you enjoy this workshoppy kind of look into Holler.
More info at earthhour.org/Tools/Tools.aspx

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Thanks to Raz and Carl who worked with Simon Dikkenberg on creating this video.
Voting for Earth is something to be proud of. Show how you choose Earth over Global Warming and tell the political leaders at the UN conference on climate change. You might even inspire others to do the same.

3 Things I learnt from doing video interviews

It’s been a while but I am still amused and inspired by my meeting with Casey Spooner at Melbourne Festival. During a hectic but very enjoyable “brand immersion day” with Beck’s I was able to meet Casey back stage. The camera work is a bit wobbly and Casey had a funny way of rambling and theorizing. Still, I was lucky to get a lot of shots during their performance without getting pulled by the bouncers. Practically half the audience was recording with mobile phones and cameras at any given point (makes clapping your hands after a song difficult).

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This interview was the first for Beck’s Uberselektor with Alex Barck from my (student day) heroes Jazzanova. Alex and his crew have sonified many of my Thursday nights at the WMF in Berlin. It was clerarly a rubbish idea to only bring the camera and no separate microphone (I think we didn’t even have one at the time).

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Roland Appel is from equally good pedigree in terms of electronic music, creating some memorable tracks under the names of Truby Trio and Fauna Flash. He is easily as friendly, approachable and professional as Alexander and a pleasure to interview. Both interviews were done at Future Classic’s studio/office space in Redfern.

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Top things I learnt doing these interviews:

People like to ramble.
The more to the point your question, the better they get in coming to the point. Although, Germans love to over-explain and analyse. The more energy you put into your questions and into the exchange, the more energy you will get out of your interviewees. Use open questions like “Take me through this experience”. Don’t hesitate to redo a question if the people lost their train of thought – the second time they will feel more comfortable with the topic and have a more polished version.

You cannot ignore bad sound
Unless you go beserk with the camera people will tolerate a bad zoom or pan in an online video. Bad sound cannot be ignored, especially on the computer where the output device is weak in the first place and mostly played in a noisy environment. Headphones and earplugs might help but you cannot bank on people having them ready or care enough to plug them in. Watch out for background sounds that interfere with the voices.

Edit your own shit
Unless you start editing you never fully understand what you have missed filming and what you can do better next time. Shoot the extra scene of your interviewee getting ready, heading out or something else that can serve as a “cut away” scene. Nobody enjoys a talking head for more than 20 seconds online. Underscore visually what the people are talking about.

Fischerspooner / Casey Spooner interview @ Melbourne Festival

Beck’s ÜBERSELEKTOR a.k.a. me in this case meets Casey Spooner (before his gig at the Melbourne Festival) and we talk about FS’s creative process, working in New York and who he rates in Australia’s music scene. (en.wikipedia.org/wiki/Fischerspooner)
Follow Beck’s ÜBERSELEKTOR content through
facebook.com/uberselektor

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My Roland Appel / Fauna Flash interview @ FutureClassic

Beck’s ÜBERSELEKTOR a.k.a. me in this case meets Roland Appel at Future CLassic’s office in Redfern. We chatted about musical influences, growing up in Germany in the 80s and what the Australian scene is like. You can follow all of Beck’s ÜBERSELEKTOR content through facebook.com/uberselektor

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Holler office panorama

There is no deep thought behind this post: I simply want to show our, the Holler office.

Holler office in Surry Hills

Holler office in Surry Hills

Maybe I should mention that Photoshop and its snazzy function called “photo merge” produced this panorama quicker than I could say “QTVR!”. It pulls several shots into one nice panoramic view. No heavy touch ups required.

I remember the pain of stitching shots together for the legendary Apple QTVRs (why was that called Virtual Reality anyway, wasn’t it real world photos?). Anyway, another “I may feel old today” moment.

And just so that everyone knows what the outside looks like, I nicked the Google streetview of our building.

The Green Beast in front of Holler

The Green Beast in front of Holler

The gardening car passing it by at the same moment is quite bizarre. If we ever get a company car, that would definitely be a great choice for being remembered as the agency with “The Green Beast”.

Attention Surry Hills: Street Cricket is becoming massive…

A few Fridays ago we felt the stress of work getting to us. And instead of heading straight for the pub we found “OfficeCricket” and its rough cousin “StreetCricket” to be great tension relief.

Here is Mike dressed in Baggy Gold showing off to the rest of Holler, fine skill and posture indeed.

A few moments later quiet little Bellevue Street served as the real battleground. Mike’s batting and bowling started to shine. Firstly, knocking it for six onto a neighbour’s balcony and secondly, making Ian look very English by bowling him out straight away.