Tag Archives: holler

Holler plays Fluoro Pong at Bondi Sizzle

If you are in Sydney this weekend, don’t miss Bondi’s first Community Festival called Sizzle. Holler’s Kerry Edward designed the blog/site and contributed a series of illustrations to the Garage Art Exhibition. His series is called “Growth” and reflects on his upcoming fatherhood.

Growth by Kerry Edward

Growth by Kerry Edward

My colleague and frequent collaborator Lukasz Karluk has created a funky interactive game called “Fluoro Pong“. Using colour recognition, the game’s virtual paddles are steered by lifting real rectangular prisms in fluoro colours. Additional face recognition maps a still photo of one of the players onto the playing ball.

Holler flyer at Bondi Sizzle

Holler at Bondi Sizzle

So come on down this Sunday and lift a fluoro paddle and a beer with us.

Fluoro Pong playing at Holler

Fluoro Pong playing at Holler

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1 Caples for 6 Beers – and the whole award credit business

Holler has received the good news that 2 1 finalist at the Caples Awards in New York went to us and BMF. The project “6 Beers of Separation” was entered by BMF in several categories and among others received accolades in Interactive. I strongly recommend coming to an agreement between digital specialists and (for lack of a better term) ATL agencies. After some intense and ultimately rewarding campaigns with BMF we now came to an agreement which will take some of the stress out of crediting who for what at award time. And nobody needs more cat fights at Cannes.

Aggressive Cat is aggressive

Michael Lebowitz vs David Lubars

All entries on tightly integrated campaigns will be entered jointly and effort, credits and fees shared. Interactive/Online-focussed categories receive a Holler/BMF entry, categories that look at the integration/360-aspect of the campaign feature a BMF/Holler crediting. Campaigns such as “6 Beers” (Tooheys Extra Dry) and “Birds vs Humans (Tooheys Extra Dry 5 Seeds) rely so much on the interactive work and at the same time stem from unique narrative, style and ideas that it doesn’t make much sense to separate the agencies behind it.

Update: It was my error to assume that the Online category would be about our part of the campaign. It wasn’t and therefore the 1 Caples is the only finalist where Holler shares a mention with BMF. Hope this makes everything clear and takes any non-existing controversy out of the game.

Up The Trees / Tooheys Extra Dry 5 Seeds

Up The Trees - Interactive Adventure

WWF Earth Hour iPhone Application: Spin the Dynamo

Now is the time to mention a few incredibly dedicated people who poured their heart and soul into our WWF Earth Hour iPhone application: Mic, Knotty, Alex, Tony, Lukasz and Chris worked long hours to produce an app that is beautifully simple. It carries Apple’s seal of approval by having been a featured app in the iTunes store. And hopefully it does its little part in making political leaders in Copenhagen get serious about global warming.
I can safely say that my part in this project was miniscule. But I did push for making a case study video out of the process and final application. I hope you enjoy this workshoppy kind of look into Holler.
More info at earthhour.org/Tools/Tools.aspx

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Thanks to Raz and Carl who worked with Simon Dikkenberg on creating this video.
Voting for Earth is something to be proud of. Show how you choose Earth over Global Warming and tell the political leaders at the UN conference on climate change. You might even inspire others to do the same.

3 Things I learnt from doing video interviews

It’s been a while but I am still amused and inspired by my meeting with Casey Spooner at Melbourne Festival. During a hectic but very enjoyable “brand immersion day” with Beck’s I was able to meet Casey back stage. The camera work is a bit wobbly and Casey had a funny way of rambling and theorizing. Still, I was lucky to get a lot of shots during their performance without getting pulled by the bouncers. Practically half the audience was recording with mobile phones and cameras at any given point (makes clapping your hands after a song difficult).

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This interview was the first for Beck’s Uberselektor with Alex Barck from my (student day) heroes Jazzanova. Alex and his crew have sonified many of my Thursday nights at the WMF in Berlin. It was clerarly a rubbish idea to only bring the camera and no separate microphone (I think we didn’t even have one at the time).

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Roland Appel is from equally good pedigree in terms of electronic music, creating some memorable tracks under the names of Truby Trio and Fauna Flash. He is easily as friendly, approachable and professional as Alexander and a pleasure to interview. Both interviews were done at Future Classic’s studio/office space in Redfern.

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Top things I learnt doing these interviews:

People like to ramble.
The more to the point your question, the better they get in coming to the point. Although, Germans love to over-explain and analyse. The more energy you put into your questions and into the exchange, the more energy you will get out of your interviewees. Use open questions like “Take me through this experience”. Don’t hesitate to redo a question if the people lost their train of thought – the second time they will feel more comfortable with the topic and have a more polished version.

You cannot ignore bad sound
Unless you go beserk with the camera people will tolerate a bad zoom or pan in an online video. Bad sound cannot be ignored, especially on the computer where the output device is weak in the first place and mostly played in a noisy environment. Headphones and earplugs might help but you cannot bank on people having them ready or care enough to plug them in. Watch out for background sounds that interfere with the voices.

Edit your own shit
Unless you start editing you never fully understand what you have missed filming and what you can do better next time. Shoot the extra scene of your interviewee getting ready, heading out or something else that can serve as a “cut away” scene. Nobody enjoys a talking head for more than 20 seconds online. Underscore visually what the people are talking about.

Commemorating the Fall of the Berlin Wall Part 2

Posters in situ at vinyard

Posters in situ at Vinyard

Beck’s wanted to celebrate 20 years of Inspiration since the Fall of the Berlin Wall and put Holler in charge of creating a campaign for it. In addition to the photo exhibition in 4 venues across Australia (see animation in my first post) we juxtaposed images of the past (border guards and Berliners watching the wall being erected) with the joyful, liberal and expressive Berlin of today.

LN1747 JCD Oppression Expression branded standalone

Oppression to Expression

The three headlines show three transitions: “Oppression to Expression”, “Dominated to Liberated” and “Grief to Relief”.

LN1746 JCD Dominated Liberated branded standalone

Dominated to Liberated

LN1748 JCD Grief Relief branded standalone

Grief to Relief