Whenever you bump into an old colleague (now working at a competitor agency), you might go: ‘Hey, what a small world!’.
That’s what we think as well and were therefore inspired to create these 20 small agency planets.
So you think you know the agency scene in Sydney? Not like this you don’t. Try to recognise as many of these 20 creative agencies’ neighbourhoods and buildings. Write them with their # into the comments section and be recognised as a real connoisseur of our small agency world.
#5 (it is around the corner – no Streetview exists)
It essentially was a very early mash-up piece, using snippets of Bruce Lee films (animations, fight sounds and loops of the score by genius Lalo Schifrin). Particularly entertaining for us was the hammy gangster dialogue snatched from the German dubbing of said martial arts films. Sprinkled into the mash-up were Chinese characters that mimic some of the sounds you hear. In order to get these right we had asked a Chinese language professor for help – to this day I have no idea what they really mean (see a trailer for the app here).
To this day ‘I know where Bruce Lee lives‘ ranks among the top Google search hits for the Asian hero. I still receive emails of people discovering and liking it, among them many martial arts fans but also musicians such as Krautrock-god Holger Czukay of CAN fame. The latest feedback email came through last week, from one of the members of ‘V for Volume‘. They are apparently a very popular Chilean band, coincidentally sporting some half-German members in their line up.
It is kind of hard to see the Bruce Lee connection in this video, maybe I should brush up on my Spanglish. But despite this, it never ceases to amaze me how the internet connects us in different ways at different times with our various tastes and aesthetic sensibilities. Double Rainbow all the way.