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LG Smart TV puts you into the impossibly awesome movie trailer

We recently got tasked by LG Australia to create an online campaign for their top range of Smart TVs. The general point of Smart or Connected TVs is to combine web browsing and accessing personal and social media with  scheduled free-to-air and cable TV programs.

We created a not-so serious dramatisation of the users’ entertainment options. Our “Your Digital Life” makes you the hero of an impossibly awesome movie trailer. From action, sports to romance, you can have it all. Oh, and did we mention a Nobel Prize worthy intellect holding it all together?

The talent in this example is Tim Burrowes, editor of Australian marketing blog Mumbrella. The Facebook integration contains potentially a world first. As soon as you connect via facebook “Your Digital Life” features your face, personal facts and friends prominently in the film. But additionally it uses text-to-speech to turn 2 of your status updates into dialogue in it. So true to the tag line, an LG Cinema 3D Smart TV really “puts you in the picture”.

LG Your Digital Life

LG Your Digital Life

Just today I stumbled across a classic Italian animation, “La Ligna” with a story line not unlike our “Your Digital Life”. Being framed in the television set did not seem so desirable back in the 1970s.

Additionally, BBH Labs wrote an interesting piece on the impact of connected TV on video content production and advertising. Check it out here: Part 1 and Part 2. Indeed, how much will these TV sets change the way we couch surf? What do you think?


Got some good work in you? Then YouTube can take you to Cannes.

What’s better than to let the good work come out on a good brief for a good cause and as a reward have a good time in Cannes? And then, coming full circle, do some more good work.
See Craig Davis, CCO of Mojo and Chairman of the jury of “Good Work on YouTube”,  elaborate on what will hopefully motivate you to get involved with this program. There are only a few days left to enter, the current deadline is midnight on May 15. Participating will quite likely mean a late night or two, but hey, it is Cannes after all. Get amongst it!

Learn more about the briefs, the prize and entry conditions on the Good Work channel. By the way, this is another good example of how YouTube evolves beyond distribution of clips and playlists.