Tag Archives: publicis mojo

20 Creative Agency Planets in Sydney

Whenever you bump into an old colleague (now working at a competitor agency), you might go: ‘Hey, what a small world!’.
That’s what we think as well and were therefore inspired to create these 20 small agency planets.

A big help was Ryan Alexander‘s web app ‘Street View Stereographic’. It creates a “little planet” using photos from any Google Street View. Simply type in the geographic location in the search bar. As we did in the below for our own ‘little’ agency Publicis Mojo.

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So you think you know the agency scene in Sydney? Not like this you don’t. Try to recognise as many of these 20 creative agencies’ neighbourhoods and buildings. Write them with their # into the comments section and be recognised as a real connoisseur of our small agency world.

#1

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#2

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#3

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#4

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#5 (it is around the corner – no Streetview exists)

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#6

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#7

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#8

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#9

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#10

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#11

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#12

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#13

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#14

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#15

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#16

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#17

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#18

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#19

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#20

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Original link via Design Taxi

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Making / Hacking Films: Creative Social Sydney

The latest Antipodean Creative Social, organised by Publicis Mojo took place at Finch, a very progressive content production company down here in Sydney. We met with Emad Tahtouh, their Head of Technology, who presented how Finch works with e.g. the Eye Writer in order to explore new creative concepts, innovative production and augmentation of video. Here is a doco of the evening.

To me it is remarkable that Finch invests in emerging and experimental technologies as they relate to video production. And if you look at Emad’s soldering table you know he is a real tinkerer. I’d be curious to know if other production companies worlwide are offering similar approaches. Or is it still left to the digital agencies to bring these new impulses into the video space?

Emad Tahtouh's work space

Emad Tahtouh's work space

Emad Tahtouh

Emad Tahtouh

CS Sydney donning the bipolar glasses

CS Sydney donning the bipolar glasses

Splendour in the Grass and on YouTube

This Sunday afternoon from 4pm onwards Splendour in The Grass will be running as a free live stream in the masthead on YouTube’s homepage as well as on Virgin Mobile’s channel. This is a first for paid media in our region so everyone here at Mojo is properly chuffed about getting this up.

YouTube masthead with Splendour in the Grass

YouTube masthead with Splendour in the Grass

Many people here including our partner agencies and Google have been working hard to make this happen. If you do live in the right region please enjoy the free stream of a pretty good line up consisting of Coldplay, Kaiser Chiefs, Cloud Control, Elbow, Vaccines and The Vines.

Even better, if you happen to be mucking around at Splendour itself, or know someone that is and/or have a Twitter or Instagram account, please participate with the hashtags #splendour, #splendourlive or #SITG . All tweets will be picked up and displayed underneath the videostream. And some of the Instagram shots might end up in The Vaccines new crowdsourced music video.

Splendour Live Stream Party

Splendour Live Stream Party

There are also live streaming parties running in Sydney, Perth and Melbourne this Sunday, so come on down to the Beach Road Hotel in Bondi or the Bimbo DeLuxe in Fitzroy from 4pm on Sunday and enjoy the festival atmosphere without the mud!

LG Smart TV puts you into the impossibly awesome movie trailer

We recently got tasked by LG Australia to create an online campaign for their top range of Smart TVs. The general point of Smart or Connected TVs is to combine web browsing and accessing personal and social media with  scheduled free-to-air and cable TV programs.

We created a not-so serious dramatisation of the users’ entertainment options. Our “Your Digital Life” makes you the hero of an impossibly awesome movie trailer. From action, sports to romance, you can have it all. Oh, and did we mention a Nobel Prize worthy intellect holding it all together?

The talent in this example is Tim Burrowes, editor of Australian marketing blog Mumbrella. The Facebook integration contains potentially a world first. As soon as you connect via facebook “Your Digital Life” features your face, personal facts and friends prominently in the film. But additionally it uses text-to-speech to turn 2 of your status updates into dialogue in it. So true to the tag line, an LG Cinema 3D Smart TV really “puts you in the picture”.

LG Your Digital Life

LG Your Digital Life

Just today I stumbled across a classic Italian animation, “La Ligna” with a story line not unlike our “Your Digital Life”. Being framed in the television set did not seem so desirable back in the 1970s.

Additionally, BBH Labs wrote an interesting piece on the impact of connected TV on video content production and advertising. Check it out here: Part 1 and Part 2. Indeed, how much will these TV sets change the way we couch surf? What do you think?

Give The Boxer some love

Entries for Good Work on YouTube have closed and soon the jury under guidance from Craig Davis will pick a winning entry. I am quite chuffed that my colleague Henry Hall (with the help of some other lovely people here at Mojo) has entered his video. It is called ‘The Boxer‘ and was conceived and produced as a response to a brief from SOS – Casas de Acolhida. The Brazilian organisation works for the protection of children aged 0 – 6 from domestic violence.

Being a dad myself this stuff cuts pretty close to the bone, so please give the film some love by liking it here.