Tag Archives: Radio Nova

Getting music onto the road

Have you ever heard someone say ‘The future of music lies in mobile?” Yeah, I’ve heard that one too. So together with Amnesia Razorfish I took on the challenge of helping mobile music sales with this project. Especially since it was a using a mobile media placement a.k.a. a bus poster.

Sydney Bus at QVB

Sydney Bus at QVB by Neeravbhatt under CC

In collaboration with Starcom and Radio Nova and their talent ‘Smallzy’ we developed a concept that tapped into the insight that everyone on the bus just wants to ‘zone out’. It is called ‘Trak in Transit – tune in and zone out’.This series of music acts, featured within the bus, offer every track ready for download on PopMob.

Trak in Transit - Sam and the Whomp

This bus poster is a template, ready to be changed with different acts. Design Director Toby Caves chose an art direction that allowed him to flex his illustration muscles along the way. Have a look at the various stages of visual transportation:

Trak in Transit - sketches

Trak in Transit - Sketches

Trak in Transit - sketches

Trak in Transit - on the wall

And as you are coming to the end of the line, listen to this: Can you resist the simple charm of the Bom, Bom ?