Have you ever heard someone say ‘The future of music lies in mobile?” Yeah, I’ve heard that one too. So together with Amnesia Razorfish I took on the challenge of helping mobile music sales with this project. Especially since it was a using a mobile media placement a.k.a. a bus poster.
Sydney Bus at QVB by Neeravbhatt under CC
In collaboration with Starcom and Radio Nova and their talent ‘Smallzy’ we developed a concept that tapped into the insight that everyone on the bus just wants to ‘zone out’. It is called ‘Trak in Transit – tune in and zone out’.This series of music acts, featured within the bus, offer every track ready for download on PopMob.
This bus poster is a template, ready to be changed with different acts. Design Director Toby Caves chose an art direction that allowed him to flex his illustration muscles along the way. Have a look at the various stages of visual transportation:
And as you are coming to the end of the line, listen to this: Can you resist the simple charm of the Bom, Bom ?
Between 0 and 1 