Carl Panzcak and his crew at Reactive NYC created this gem of a charity campaign together with Silver+Partners and Smuggler. It is a social experiment and campaign for making homelessness a more visible problem. Great work by our fellow team in New York, made me quite teary actually…
Check out Reactive’s work on http://www.makethemvisible.com where you can find some beautiful portraits of real homeless people in New York. And donate to help.
You can also read a couple of write ups on Creativity Online, Fast Company, Huffington Post and our own Reactive blog
This project initially began through our trip to the IAB Mixx Awards in New York with The Most Powerful Arm. As part of being over there, we hosted ‘Tomorrow Evening’, an event with the Reactive NYC crew where we presented our work and thinking. This event in turn created a personal connection to indie agency Silver + Partners which led to ‘Make Them Visible‘. I think it goes to show that you can’t quite know what will come out of hosting creative events. Except that you’ll always make a few interesting connections.
Agency: Silver + Partners
Production Company: Smuggler
Editing: Now Corporation
Audio House: Sound Lounge