Tag Archives: Social Media

Save friendships – hyper target your facebook updates

I sometimes I feel like a semi-professional Facebook updater (mostl of the posts for Holler), sometimes I feel like an amateur. I have been posting things that were relevant to some friends and bordering on spam for others. As an expat I find it even more difficult to judge whether both my social circles can find common ground beyond web memes and global politics. And what language should they be written in? What do a former German school mate and a current Australian colleague have in common? I reckon not a whole lot, except knowing me. I suspect many have already hidden me because of lacking relevance to their lives.

But help exists in the shape of limiting the visibility of updates. I had known about the feature but not used it much. So when I stumbled upon Crystal Castles and wanted to share their tour dates (the band is bypassing Down Under as many international acts do) I chose to hyper-target the update. Written in German and only visible to those Berlin-based friends I considered to be into Crystal Castles style of music.

Crystal Castles facebook update

If you want to be this flexible, the posting procedure gets a bit silly (or maybe I have overlooked a more convenient way). See below the two parallel windows that allow selecting relevant names/friends.

Selective updates

But to keep the value of facebook up, I fear I must not only do selective reading but also practice considered sharing. Or else I might get paid out by friends in Pringles latest social content campaign “Help the Oversharers“.


Fallen out of love with Twitter? Well, my industry column has.

On Feb 11 I made the spontaneous (and potentially premature) decision to stop twittering. Or let’s call it taking a serious break to re-evaluate. I joined Twitter during its geeks-only phase in April 2007 with the ground breaking statement “back to the office with Pascal” (what was your First Tweet?). I then let it rest for a year or so before picking it up once there were “enough people like me” on it. I ran several campaigns with it, including a gargantuan stream of more than 1600 tweets for Beck’s beer. And sat on the couch (among other places) staring at TweetDeck on my iPhone, trawling through links and private minutiae. And then I made this abrupt decision…which I promptly announced on Facebook. I couldn’t keep that to myself:
Tim Buesing “just had a thought: how about I stop twittering? Would it even matter?”
So except for a few automated tweets coming via my linked accounts of blip.fm, slideshare or this blog I have been silent.

  • I don’t really miss it.
  • Nobody has expressed missing me on there (so far).
  • It seems like I wasn’t alone in giving up.
My TweetDeck

My TweetDeck columns

My “Industry” column inside Tweetdeck fell from about 30 active, daily twitterers (out of 65) to about 5 – 10. Events such AIMIA awards or AdTech give it a “real-time info” jolt but it still feels slower. And recent converts like ex-SMH’s TheRealSamNorth got christened at The Digital Citizen meetup and instantly slacked off as well. Admittedly, that’s all very anecdotal evidence. But the people still twittering are mostly senior agency people with a vested interest in keeping the Twitter conversation going.

Is Twitter going 180 degrees back to (social) geekdom? I am happy for you to call me a traitor and prove me wrong with (Australian) stats but does it only work for real-time events and breaking news?

Instant Social Media – insight into content and community management for brands

April Fool’s Rockstars: Slideshare taps into our Twitter Vanity

Last night, I was quite surprised to receive a message from Slideshare , informing me that one of my uploaded presentations had racked up more than 100,000 views. As much as I want to believe my professional musings and slides rock the world of advertising, I instantly felt something was fishy but couldn’t resist clicking on the link.

The original email read:

Hi tbuesing,
We’ve noticed that your slideshow on SlideShare has been getting a LOT of views in the last 24 hours. Great job … you must be doing something right. 😉
Why don’t you tweet or blog this? Use the hashtag #bestofslideshare so we can track the conversation.
-SlideShare Team

Slideshare RockStar, Twitter God, Social Media Buddha (image by Zen)

Slideshare RockStar, Twitter God, Social Media Buddha (image by Zen)

Sure enough, anyone can be a Rockstar of Powerpoint on April Fool’s Day.  The #bestofslideshare search on Twitter revealed that many had taken enough time to  “get it” (the joke).  Some others stepped straight into the vanity trap and blasted their unexpected fame into the Twittersphere (and still do as I write this). It is a bit like watching people slip on a banana,  me, snickering at poor dudes trying to act modest, yet beaming with pride that their “recent trip to Serbia and Montenegro” or “Home Networking 101” had received this gigantic audience boost. But it reveals two basic truths we all know about our social publishing habits.

  1. we do all of this mostly to get attention and kudos, we want to be “Social RockStars” (in our niches)
  2. our cycle of receiving, processing and publishing information has increased to such a pace where some people skip the processing part and just publish

Slideshare has by now received a lot of negative feedback,  Jonathan Boutelle, one of the founders of Slideshare felt obliged to do a Kowtow on his Twitter stream, reading:

“#bestofslideshare Big “sorry, I f*d up” to our wonderful SlideShare community! We love you guys, and we weren’t trying to embarrass anyone.”

In my opinion, the criticism comes from people who have lost their sense of humour somewhere along the race for becoming the umpteenth “social media evangelist”.  What’s your verdict?

YouTube Live – 90 minutes of web celebrities

YouTube’s first foray into live entertainment just “aired” and these are a couple of my first impressions and observations (in no particular order).

YouTube Live vloggers/hosts

YouTube Live vloggers/hosts

  1. When you glue together web celebs (or ‘webreblities’ as they seem to be called) it makes for a fairly entertaining format – lots of B-boying and body popping though. I either leaned back during the guests I knew or browsed in parallel for the reference videos of guests I hadn’t seen before.
  2. YouTube avoided Yahoo!s bandwidth choke a month ago and the streaming in high quality went smoothly.
  3. YouTube did a good job in selling themselves as the credible platform for becoming a star out of nowhere. Either through starring, experimenting, mimicking, spoofing, playing the background track to something strange, etc … OK, everybody knew that already but seeing a whole 90 minutes of web-born stars must have given some kids another motivational boost.
  4. When you take some acts out of their living room, you realize they aren’t that interesting, vocally gifted or funny.
  5. Is “Choccolate Rain'”s Tay Zonday the voice of generation V ?
  6. Some of the backstage/offstage footage was a real challenge to watch and definitely took a bit of the fascination out of it. Nothing new for people who have been to TV-recorded gigs. It goes to show that directing 90 minutes of live entertainment with three simultaneous feeds poses the same logistical challenges it did before the interweb.
  7. Nice integration of a live stream from aboard Virgin America, on a plane on its way to the show.
  8. A modern audience seems to be so busy with recording events via mobile phone, they don’t clap or wave their arms anymore. Given that Flip Mino was a main sponsor it was a fitting sight. I couldn’t find links to any ‘audience videos’ that were supposedly uploaded during the event. Reminds me of BeastieBoys’ I Shot That.
  9. Most importantly, there was no interactivity with the web audience that i could see. The usual channel comments or any sort of live stats did not have any influence on the show. There were no live overlays directing users to additional footage/info. I am sure a space YouTube will expand their format into.
YouTube Live VJaying by

YouTube Live VJaying by Mike Relm

The whole show format definitely beat any Australian live show that is on regular TV. If you have seen a re-broadcast or excerpts what are your first thoughts?

JaffeJuice commented on the integration of sponsors, appointment viewing,  catch up in byte-sized clips and most important of all the potential of future interactivity (e.g. integration of live commenting with services like 12seconds.tv).

And this is…like…a YouTube Live response of guest Daxflame …that is … like awesome and uh…he met sooo many friends. And stuff.

Hm, guess this parody is too close to real teenager speak for me.