Tag Archives: sydney

Holler plays Fluoro Pong at Bondi Sizzle

If you are in Sydney this weekend, don’t miss Bondi’s first Community Festival called Sizzle. Holler’s Kerry Edward designed the blog/site and contributed a series of illustrations to the Garage Art Exhibition. His series is called “Growth” and reflects on his upcoming fatherhood.

Growth by Kerry Edward

Growth by Kerry Edward

My colleague and frequent collaborator Lukasz Karluk has created a funky interactive game called “Fluoro Pong“. Using colour recognition, the game’s virtual paddles are steered by lifting real rectangular prisms in fluoro colours. Additional face recognition maps a still photo of one of the players onto the playing ball.

Holler flyer at Bondi Sizzle

Holler at Bondi Sizzle

So come on down this Sunday and lift a fluoro paddle and a beer with us.

Fluoro Pong playing at Holler

Fluoro Pong playing at Holler

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Holler’s tie factor / The Cloakroom in Surry Hills

Tie factor at Holler

Tie by Cloakroom on Reservoir Street


It was time to raise Holler’s tie factor by a whopping 100%. I finally managed to enter the not-so-newly-opened The Cloakroom on Reservoir, locally run by Brisbanite and GQ-Award-nominee Josh McPherson. I can highly recommend his brand “Pistols at Dawn” and the establishment itself. Even if you don’t feel in need of fine shoes, have never thought about tailor-made suits and despise ties in general – there are proper vintage racing bikes and customized lamps to behold.
Josh and Boris from The Cloakroom

Josh and Boris from The Cloakroom


The Cloakroom is in 47 Reservoir, cnr of Mary Street and only there till February, apparently the relentless gentrification demands a fine food store to occupy the premises. Josh is seeking new rooms in the same neighborhood – help a stylish man out, folks.

Laneways by George – looking sideways in Sydney’s CBD

Forgotten Songs

Forgotten Songs


Following on our trip to Melbourne, the Holler creatives ventured outside Surry Hills (gasp!) and into the far northern tip of the CBD. Laneways by George is an initiative by the City of Sydney to bring its historic laneways into focus. A few months ago Holler pitched an idea (together with Arup, SuperCollossal, UTS DAB, the ABC and the Powerhouse Museum) for a series of installations. Sadly it didn’t get the green light, possibly because it proved way too ambitious. Our proposal included covering all the featured laneways with WiFi, connecting the places with an overarching narrative, projecting dynamically onto the walls, bringing historical footage onto the mobile…you can tell, it was the whole digital shebang.

Don’t quite know why we went overboard like this, maybe a desire to catch up with what other cities have done already (did I hear anyone say Melbourne?). Anyway, maybe there are some nuggets of inspiration in it for you – if you can decipher the tiny type.

Seven Metre Bar

Seven Metre Bar


Some installations stand out like the birdcages in Angel Place (“Forgotten Songs“), the flood-simulating trash collage (“Seven Metre Bar“) or the strangely erotic/revolting humming pieces of flesh in Bridge Lane (“I Dwell in the City and the City Dwells in Me“).
Laneways by George

I Dwell in the City and the City Dwells in Me


In the end, the series of installations is worth exploring. Even if the work doesn’t resonate with you – you walk through spaces you didn’t know existed and wouldn’t use (unless you are a delivery man for some of the bars and shops on the high street).
Bridge Lane painted signs

Bridge Lane painted signs

Exploring the visual difference between Melbourne and Sydney

ModelFeed: Peek into the Lives of the Beautiful and the Thin

Some interesting sites have launched in Australia that use and intertwine with content sharing spaces (such as flickr and Youtube).BannerBlog covered HOST’s “Home Sweet As”, Soap’s Activision work and our own “content hub” for Queensland’s Finest XXXX. The latest addition is ModelFeed which promises to be a content haven for luxury, fashion and lifestyle brand adorers…oh, and for the tiny minority of people who like to look at the “regular lives” of beautiful models.

Created by Ex-Saatchi duo Tim Brown and Pete Buckley Disciple and Dave King from The Royals, it aggregates from tagged Vimeo videos, has a stark art direction (with some contrast kinks…my eyes are too old for this shit) and some cute glimpses into the lives of some of Australia’s top models like Pania, Sarah and Catherine of Victoria Secret’s fame. Hey, I already sound like I hang out with them (which I do of course). More infos on the fashionista involved on Frockwriter (ignore the Dave King mix up).

It is interesting to see that an Australian endeavour is countering Ford Model’s savvy online marketing with activities such as FordModels.TV.

As Dave puts it it is  “recent-times luxury brands getting in front of an aspirational audience (girls 13-28), a platform for the promotion of models that helps them have conversations with their loyal followers. And yes, it is a source of hot new talent as well as existing talent on the rise.” 

Modelfeed presenting advertorials or having some sort of product placement wouldn’t be too far down the line I’d say. Now, who’s your favourite feed?

CHILL BOT claims his throne in the Holler office

Late last year, looking at some empty beer cartons lingering around the office, I had the idea of collecting a few and turning them into a Transformer-like robot. I imagined it to be a fun, relatively easy and quick (right!) excercise for all of us in the creative department. But soon the reality of working on commercial projects creeped in and my idea started lingering like the empty cartons.

image by StuRap

image by StuRap

Sonke from Liquid Protocol finally recommended artist Maddi (working as “Kiss Kiss”) to give the project much required dedication and input. Maddi until recently ran online gallery & shop StupidKrap and shares a work space with Ben Frost and others around the corner from our office.

I asked her whether she had ever built a “Beer Robot” before (you never know!). Despite lacking such a robot in her work-to-date, Maddi’s artistic style was such a great fit for the idea – you might have seen her work at 20/20/20, Kids Today or Trailblazers. After some collaborative sessions we put down what a “Beer Robot” actually should look and act like: possessing a very laid-back robotic form of dudeness, definitely a completely chilled-out bot! Somebot who could easily take over the  world, but choses not to. Who instead just kicks back and relaxes with a cold one in his metallic hands.

See full photo set here

So after weeks of Maddi collecting empty  beer cartons from her local bottle shop (thanks Aurora Surry Hills!), and many hours spent constructing, bending, cutting, spraying and glueing, Maddi’s CHILL BOT took centre stage at the Urban Uprising’s new world revolution show on Crown Street in January.

CHILL BOT @ Urban Uprising Gallery

CHILL BOT @ Urban Uprising Gallery

CHILL BOT in flip book style

CHILL BOT in flip book style

Naturally we couldn’t wait to get the CHILL BOT into our own space, yet he lay disassembled for a while after the show.

The CHILLBOT needs a chiropractor

The CHILLBOT needs a chiropractor

Yesterday, Maddi was nice enough to drop by and custom-install him in our office.

Full Glue Alert

Full Glue Alert

Fully armed with her 007 staple gun and glue revolver (and an extra Beck’s carton we had just finished for spare parts) she set him up, ready to chill everyone out.

Extra carton needed to stabilize CHILLBOTs back

Extra carton needed to stabilize CHILL BOT's back

Now CHILL BOT greets all Holler visitors with an impressive physique. My deepest thanks to Maddi for crafting such a great Bot. Our plan is to augment CHILL BOT with proximity sensors, reacting to hectic earthlings who would be in  need to “seriously chill out”.  Update to follow.

Maddi finishing CHILLBOT

Maddi finishing CHILLBOT

Creative Social Sydney: Obama turns Pulp Fiction

Sydney’s Creative Social opened the floor and mic for the latest (and greatest?) from all willing participants. It was definitely cool to see what’s cooking or what has just been released by all the hard working creatives. Russ from Tequila covered his Save Miguel campaign and sneakily handed out Portuguese bottle corks – which become quite a nice toy to fiddle around with. In ten years, when screw-on caps have eradicated these critters completely, I’ ll score big on ebay. 

Original Save Miguel cork

Original Save Miguel cork

Tom from Lowe showed his Tree People, a digitally-led (alas!) campaign which was a timely reminder that not all successful, long-term engagements have to involve the social-glue-meisters from facebook or MySpace.

Ash rightfully lamented the never-ending, guilt-laden path towards updating one’s own agency’s website/portfolio/show reel. Who are we then to judge clients for dragging their feet in updating content? Holler’s way of throwing screenshots up on a flickr group & facebook page is definitely quick (if not glamourous).

I enjoyed Kim‘s FreeYourSkin for Movember sponsor Schick. Their face engine was awesome and made dressing up Barrack Obama with a biker ‘tache good fun. Check his Samuel Jackson-esque mad grin in the gallery – quite a Pulp Fiction experience. “And I will strike down upon thee with great vengeance and furious anger those who don’t want CHANGE!”

Obama does the Samuel L. Jackson

Obama does the Samuel L. Jackson

I’d be so keen to use this tool for my own virtual participation in this coming Movember, I just cannot convince the missus that sporting real lip spinach is a good idea – despite the worthy cause.