America’s TODAY show has borrowed heavily from the usage pattern and structure of Pinterest. Browse to your heart’s content, ideally on a tablet and discover something that you can collect and take away. And because Pinterest is such a mainstream past time already, many brands should take note. With the rise of tablets and touch sensitive computers in the future, this just feels more human and easily accessible.
TODAY’s digital director, Jen Brown is succinctly quoted with the following.
“There’s something about the mindset of Pinterest that is similar to what [people] love about TODAY.com— and that’s discovery. Sometimes I go to Pinterest and I’m not sure what exactly I want, but I know I’m going to find something fun. That’s really how we try to program our site.”
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