“Swipe, tap and eat” – a little update from the Creative Technology front at MOJO. We have partnered with Amnesia/Razorfish and the University of Sydney to develop a mobile application that could change the way we order our favourite meals. We helped MA student Stephen Davis to devise, test and program ‘BrandTable’. It is concept that allows shoppers to order food with only a tap of their mobile phone, using near-field-communication (NFC). A popular smartphone feature in Japan and Korea, NFC will sweep into the Australian market in 2012. Our video of the prototype, which you can see here, has already caught the attention of global technology blogs TechCrunch and Engadget.
We know Australians love smartphones and social networking, so we will continue to explore this technology. Any progressive creative idea, from mobile couponing, real-time scavenger hunts to launching branded films, can be propelled by NFC. And that makes it very near-future-communication for us at MOJO.