Tag Archives: VIVID

Benevolent Society celebrates 200 years of hope

Posted on August 2, 2013 | Leave a comment

Our client, Australia’s oldest charity, The  Benevolent Society (http://benevolent.org.au) briefed us to celebrate their 200 years anniversary this year. We created a campaign site that engaged supporters, politicians and the academic community to answer the question “What future changes are you hoping for?”.

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The site celebrates TBS’s 200 year history as well as the future 200 years. The core creative idea is ‘Hopes for Change‘

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The Last 200 Years:
http://www.benevolent.org.au/200–year–celebration/last–200
The Next 200 Years:
http://benevolent.org.au/200–year–celebration/next—200

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The submitted hopes are ideal for sharing on TBS’ Facebook page. And the site also integrates an external service called ‘History Pin’. This allows Australians to add their personal historical documentation of the past:
http://benevolent.org.au/200–year–celebration/history—pin

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Following on from that, Reactive co-created an innovative on- / offline installation at VIVID Sydney:
http://www.reactive.com/news/whats-new/vivid-sydney-features-work-from-reactive-and-the-benevolent-society.html

This tunnel installation reacted with beautiful light changes to ‘hopes’ submitted via SMS, email or web site.

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Posted in Advertising, design, Experiential, Social Media, user generated content

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Best of VIVID Lights

Posted on June 7, 2012 | 1 comment

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Sydney’s VIVID Light is drawing to a close, but you still have a chance to experience some of the fascinating interactive light installations created by international artists. Have a look at a video of the opening night.

I was honoured to curate a Best Of VIVID Light for TimeOut magazine which you can read here. The ‘Screaming Rapture’ proves to be a real crowd pleaser as it is supereasy to engage with and rewards your participation immediately.

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We at Mojo are especially excited that MPU ‘Snake The Planet’ (which we documented in collaboration with Finch) is part of the selection. The guys from MPU have upped the ante and managed to add an iPad app to the game. You can download it for free in the app store here.

So go on, stroll through the night and play a game of Snake on various buildings in The Rocks, including the MCA. But hurry, all light installations end on June 11.

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Posted in art, design, Experiential, Mobile

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