It seems like I and a lot of other interweb folk have been truly had – see my last post. In a very clever way W+K and Old Spice are pulling our leg: Fabio, the usurper of the scented throne has been copying the famous Responses with mixed results. But now is throwing down the gauntlet, challenging Mustafah to step up.
Respect to the creatives for reinventing the game and playing with social media in a new way. Because naturally Mustafah accepted the challenge and there will be a showdown.
As you can see from the Mexican wrestling-style announcement, it will be hand to hand combat in the bath (mano a mano in el bano). I am expecting a duel of wits, long flowing hair versus presidential abdomen, taking place in the ‘Internet Arena‘. It is about to go down in a good 7 hours (high noon EST in the US). Now ask yourself, who do you want to win ?
The rules of this video combat are easy. Go here and by watching, sharing, commenting and tweeting the support-video of either camp you contribute to the outcome. My choice is the incumbent, no surprise there.