Crafted from the waste material created during skateboard manufacturing, Grove SkateBacks have a certain ‘Paul Smith’ whiff about them.
I am seriously considering their colourful stripes (they also come in a toned down colour way) for my current iPhone. But then again, the new iPhone 5 might be coming out soon and have a slightly different shape…
Anyone not ready to upgrade ? I hear Samsung’s Android phones are getting better by the day. But if you caught fire, you can add some street-cred and shredding personality to the rear of your iPhone for about $50 (US). They are made from 100% post-industrial skate board material, and attach to your iPhone 4 or 4S via a peel-and-stick 3M adhesive that promises to allow for residue-free removal.
This weekend FC Barcelona demonstrated how football should be played by convincingly beating Manchester United in the Champions League final. Simultaneously, AKQA and Heineken demonstrated with Star Player how a branded iPhone app should be played by convincingly fusing gaming with social one-upmanship and entertainment.
I had seen this hype video when it came out a few weeks ago but only played it for the first time last night.
Heineken's Star Player mobile app
Both sides have a star player, Barcelona in Lionel Messi and AKQA/Heineken in this free iPhone app that will surely earn the agency some badges in the award finals (AKQA’s award page is here).
Here is the summary of my experience:
- Star Player is a well crafted application with a clear interface, reacting timely and succinctly.
- It contains good copy writing, egging you on while not being overladen with football mannerisms or brand-speak.
- The global stats (“this is how the world predicted”) give a nice context to how clairvoyant you really were.
- I could do without the quiz questions coming on intermittently, crucially the Barcelona’s first goal was scored while a quiz question was on the screen.
- One has to be (excuse the pun) ‘on the ball’ throughout, literally with your finger on the phone’s screen in order to predict goals.
- Playing ‘Star Player’ represents a great complimentary user experience to watching the game, especially when you are at home. Would groups of mates at the pub get a kick out of glancing at their phones during the game?
- Had I connected with fellow football lovers online (including live chat, like on the facebook version), it would have become an even greater social experience.
To me this app is a milestone in the development of the often-cited ‘dual screening’ or ‘parallel viewing’. According to the agency it hits extremely fertile ground as:
- 72% of UEFA Champions League fans around the globe watch the matches alone
- 75% of US television viewers are dual screening at home
- 50% of NFL viewers are watching the games in dual screen environments
In a local development, BBDO Melbourne launched Twelevision, an iPhone/iPad app to support TV viewers in their tweeting about the different shows. And their CEO Peter Biggs has ambitiously declared to create more useful apps and products (and consequently generate IP) as 10% part of their future offering. I wonder if AKQA managed to get some patent on the inherent game mechanics of Star Player? No reason why this app wouldn’t soon appear in other sporting codes, like Rugby Union where Heineken e.g. sponsor the World Cup.
I haven’t tested the corresponding facebook app (currently 125,000 users) yet and would be grateful if anyone can share an experience with it. The same goes for any information on other live sporting events (e.g. the NBA Play Offs) that might have rolled out similar apps.
In the category of voting & commenting reality TV show ‘Four Weddings’ had brides going to each others’ weddings and rate them – usually in a bitchy way – in different categories. Viewers where given the opportunity to rate the show online in real time. The results were screened in the end in comparison to the brides’ ratings. http://www.monterosa.co.uk/work/four-weddings
Dream/Fantasy team competitions have been around for a while, e.g. our client Toyota sponsors AFL Dream Teamwhere your squad of 22 players take on an opponent. You’re competing against 15 other teams in your Dream league. So gather your mates and prepare to duke it out all season to see who has the sharpest football brain. Another example is the F1 Live Timings complementing the main TV broadcast – even keeping you ahead of the commentary, and overcoming the irritation of ad breaks during the race.
Posted in Advertising, apps, Convergence, games, Mobile
Tagged akqa, Barcelona, champions leage, dual screening, game, heineken, iphone, iphone app, manchester united, messi, parallel viewing, star player, UEFA champions leage
Now is the time to mention a few incredibly dedicated people who poured their heart and soul into our WWF Earth Hour iPhone application: Mic, Knotty, Alex, Tony, Lukasz and Chris worked long hours to produce an app that is beautifully simple. It carries Apple’s seal of approval by having been a featured app in the iTunes store. And hopefully it does its little part in making political leaders in Copenhagen get serious about global warming.
I can safely say that my part in this project was miniscule. But I did push for making a case study video out of the process and final application. I hope you enjoy this workshoppy kind of look into Holler.
More info at earthhour.org/Tools/Tools.aspx
Vodpod videos no longer available.
Thanks to Raz and Carl who worked with Simon Dikkenberg on creating this video.
Voting for Earth is something to be proud of. Show how you choose Earth over Global Warming and tell the political leaders at the UN conference on climate change. You might even inspire others to do the same.
Posted in apps, design, interactivity, Mobile, Video
Tagged apple, climate change, climate conference, Copenhagen, Earth Hour, holler, holler sydney, iphone, iphone app, WWF