Category Archives: Locative Media

Digital Future of Oxford Street workshop

A few weeks ago we held a nice little workshop at Flyn’s Tractor Design School on  the ‘Digital Future of Oxford Street‘, fusing a an intro to UX and wire framing with a bit of digital creativity in the realm of urban planning. With a mixed audience of partly junior design professionals and some novices we enjoyed our 2 hours of ‘digitally augmenting’ the experience of being on Oxford Street. Here’s the recording of our live video stream, where you can see Flyn, Gabriel and myself.

Our workshop on Ustream

Oxford07 Oxford06 Oxford05 Oxford04 Oxford03


Oxford Street workshop


Digital Future of Oxford Street

Art & About Sydney is a collaborative arts festival where every street, lane way, building site, intersection and thoroughfare is a canvas for creation and storytelling. And we at Reactive are gladly contributing with a free beginner’s workshop on digital design of urban spaces, in particular the Digital Future of Oxford Street. Our educational partner Tractor Design School is hosting our workshop where we explore a new digital perspective on one of the main arteries of Sydney: Oxford Street.


From Mardi Gras stage, night clubs and restaurants to thoroughfare to the beaches of the Eastern suburbs – what role will technology and digital design play in the future version of Oxford Street? We’ll explore digital design ideas for this multi-faceted space with many different kinds of users. We will be mixing the concept of wireframes and user experience with digital thinking and a bit of fun:

Here is an interview I conducted with Dan Hill, now CEO of Fabrica, on  How data is changing our streets and cities – listen to the audio here.


No prerequisites or experience in digital design or software is required. It is an entry level workshop which is supposed to show residents and visitors what sort of professionals work in and around the area of Surry Hills and Darlinghurst. So if you are in Sydney and are curious about learning something new, we are looking forward to seeing you.

Get your free tickets here on Eventbrite.

Australians run harder with Runkeeper


As a semi-dedicated Runkeeper user I found these stats comforting for two reasons:

  1. We Australians are quicker than the rest of the world.
  2. We Oldies don’t run faster but at least farther than the young (on average, not me necessarily).

And interesting that Android users of the Runkeeper app are quicker than iPhone users. Is it that extra geek power? Or are iPhone users just getting old? I suspect the latter.


20 Creative Agency Planets in Sydney

Whenever you bump into an old colleague (now working at a competitor agency), you might go: ‘Hey, what a small world!’.
That’s what we think as well and were therefore inspired to create these 20 small agency planets.

A big help was Ryan Alexander‘s web app ‘Street View Stereographic’. It creates a “little planet” using photos from any Google Street View. Simply type in the geographic location in the search bar. As we did in the below for our own ‘little’ agency Publicis Mojo.


So you think you know the agency scene in Sydney? Not like this you don’t. Try to recognise as many of these 20 creative agencies’ neighbourhoods and buildings. Write them with their # into the comments section and be recognised as a real connoisseur of our small agency world.









#5 (it is around the corner – no Streetview exists)
































Original link via Design Taxi

Holler Hidden Talents # 12: Unicycling

Our newbie Lauren has fallen in love with unicycling. At the same time most people have no idea how fast unicycling really is. So we decided to host a special facebook competition: Tour de Lunch.

Lauren on her unicycle "Tour de Lunch"

Lauren on her unicycle "Tour de Lunch"

You guess how long it takes Lauren next Friday to unicycle to our favourite eatery in Surry Hills, “City Edge“. Check her route on Google Maps. Whoever gets closest to the actual time in minutes and seconds wins a lunch for two at said place. Go ahead and place your guess in the comment section of our facebook post. In the meantime Lauren will practice her fully sick urban unicycling skills. There are no T&C’s but expect an entertaining video of our “Tour de Lunch” next week.

Urban Unicycling by NZ's Pedro Tejada

Urban Unicycling by NZ's Pedro Tejada