Tag Archives: beck’s

3 Things I learnt from doing video interviews

It’s been a while but I am still amused and inspired by my meeting with Casey Spooner at Melbourne Festival. During a hectic but very enjoyable “brand immersion day” with Beck’s I was able to meet Casey back stage. The camera work is a bit wobbly and Casey had a funny way of rambling and theorizing. Still, I was lucky to get a lot of shots during their performance without getting pulled by the bouncers. Practically half the audience was recording with mobile phones and cameras at any given point (makes clapping your hands after a song difficult).

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This interview was the first for Beck’s Uberselektor with Alex Barck from my (student day) heroes Jazzanova. Alex and his crew have sonified many of my Thursday nights at the WMF in Berlin. It was clerarly a rubbish idea to only bring the camera and no separate microphone (I think we didn’t even have one at the time).

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Roland Appel is from equally good pedigree in terms of electronic music, creating some memorable tracks under the names of Truby Trio and Fauna Flash. He is easily as friendly, approachable and professional as Alexander and a pleasure to interview. Both interviews were done at Future Classic’s studio/office space in Redfern.

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Top things I learnt doing these interviews:

People like to ramble.
The more to the point your question, the better they get in coming to the point. Although, Germans love to over-explain and analyse. The more energy you put into your questions and into the exchange, the more energy you will get out of your interviewees. Use open questions like “Take me through this experience”. Don’t hesitate to redo a question if the people lost their train of thought – the second time they will feel more comfortable with the topic and have a more polished version.

You cannot ignore bad sound
Unless you go beserk with the camera people will tolerate a bad zoom or pan in an online video. Bad sound cannot be ignored, especially on the computer where the output device is weak in the first place and mostly played in a noisy environment. Headphones and earplugs might help but you cannot bank on people having them ready or care enough to plug them in. Watch out for background sounds that interfere with the voices.

Edit your own shit
Unless you start editing you never fully understand what you have missed filming and what you can do better next time. Shoot the extra scene of your interviewee getting ready, heading out or something else that can serve as a “cut away” scene. Nobody enjoys a talking head for more than 20 seconds online. Underscore visually what the people are talking about.

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Commemorating the Fall of the Berlin Wall Part 2

Posters in situ at vinyard

Posters in situ at Vinyard

Beck’s wanted to celebrate 20 years of Inspiration since the Fall of the Berlin Wall and put Holler in charge of creating a campaign for it. In addition to the photo exhibition in 4 venues across Australia (see animation in my first post) we juxtaposed images of the past (border guards and Berliners watching the wall being erected) with the joyful, liberal and expressive Berlin of today.

LN1747 JCD Oppression Expression branded standalone

Oppression to Expression

The three headlines show three transitions: “Oppression to Expression”, “Dominated to Liberated” and “Grief to Relief”.

LN1746 JCD Dominated Liberated branded standalone

Dominated to Liberated

LN1748 JCD Grief Relief branded standalone

Grief to Relief

20 Years – 20 Hours: Commemorating the Fall of the Berlin Wall

These photos form an exhibition I curated/commissioned for Beck’s. It opens on Nov 1, 2009 in four venues across Australia. Check the Beck’s site for details.For me it is bit of a journey into my own past as well as showing the contemporary Berlin. Most of these places of improvisation, experimentation and creative expression were very much part of my student and early professional years in the always-changing city, Berlin. And since I am German and vividly remember the wall coming down I am celebrating 20 years of reunification, of my people peacefully overcoming such a horrendous monument. Maybe something you start appreciating even more when you move far away.

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Fischerspooner / Casey Spooner interview @ Melbourne Festival

Beck’s ÜBERSELEKTOR a.k.a. me in this case meets Casey Spooner (before his gig at the Melbourne Festival) and we talk about FS’s creative process, working in New York and who he rates in Australia’s music scene. (en.wikipedia.org/wiki/Fischerspooner)
Follow Beck’s ÜBERSELEKTOR content through
facebook.com/uberselektor

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My Roland Appel / Fauna Flash interview @ FutureClassic

Beck’s ÜBERSELEKTOR a.k.a. me in this case meets Roland Appel at Future CLassic’s office in Redfern. We chatted about musical influences, growing up in Germany in the 80s and what the Australian scene is like. You can follow all of Beck’s ÜBERSELEKTOR content through facebook.com/uberselektor

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