Tag Archives: holler

The Haeckel Clock

Check one of the latest art projects to come out of Holler Sydney: The Haeckel Clock (free install). Its unique art direction was inspired by the artistic work of an eminent German biologist, naturalist, philosopher called Ernst Haeckel. Around the turn of the last century he discovered, described and named thousands of new species and drew microscopic creatures with fascinating skill and detail.

Haeckel illustration

Haeckel illustration

Holler’s Mike Hill, himself a zoologist and nature photographer before he entered the interactive agencyscape, is a big fan of Haeckel’s work.

The application is a pretty abstract clock that uses different sized balls to signify hours, minutes and seconds.

Haeckel Clock

Hours floating together

Fittingly for such a scientifically-inspired piece the elements all adhere to the laws of gravity and have their own elastic coherence.

Haeckel Clock

Hours, minutes and seconds separated

The modern genius behind this app is my frequent collaborator Lukasz Karluk, who developed the application in openFrameworks. He describes the project, its interface and technical detail here on his blog. Have a peek at the flow in his screen video and don’t forget to install this free clock on your iPad by going to the app store.

Disclaimer: I was only very partially involved in the clock’s design and development, mainly correcting any typos in German pieces of copy.

Pharrell Williams and Holler (on the Granimator)

OK, we aren’t really tight with the mastermind of N*E*R*D fame. But we did manage to be included in the same wonderful iPad app.
Holler Sydney has contributed to one of the most successful new iPad applications, Granimator. Holler’s contribution is the only one from Australia and was designed by our own Kerry Edward and accompanied by sounds from Sydney musician Eli Murray.

The application which is currently in the Top 10 of free apps in the UK was developed by English studio UsTwo. It lets users design wallpapers, using only their fingers.

Holler pack on Granimator

Holler pack on Granimator

The graphics are sourced from globally recognised illustrators and creative studios such as Airside, Buro Destruct, Rob Bailey, mcbess and Jon Burgerman. And now it also includes cross over groups like N*E*R*D (+ Friends with You).

N*E*R*D on Granimator

N*E*R*D on Granimator

Also worthy of a click:

And just to round it up in style, here’s Pharrell/N*E*R*D with Everyone Nose:

A race of “Like” across facebook – Melbourne Cup 2010

The Melbourne Cup is being held for the 150th time this year and is often described as “the race that stops the nation”. In 2010 it seems to live up to its moniker with torrential rain flooding Victoria’s capital.

But it also signals the beginning of spring, and for us at Holler it meant a fresh idea for how to best transfer a horse race onto facebook.

Greatest Cup Never Run on facebook

Greatest Cup Never Run on facebook

Check out Boag’s Draught’s “Greatest Cup Never Run” and click on Photofinish. Here you can Like any of the 24 best horses of all time. Besides engaging with other horse experts on the walls of Longfacebook, you will see how their race for some facebook love pans out. Currently the top two, legendary horses Makybe Diva and Phar Lap, are separated by nothing more than a single Like.

Greatest Cup Never Run - Longfacebook

Greatest Cup Never Run – Longfacebook

Holler Hidden Talents # 12: Unicycling

Our newbie Lauren has fallen in love with unicycling. At the same time most people have no idea how fast unicycling really is. So we decided to host a special facebook competition: Tour de Lunch.

Lauren on her unicycle "Tour de Lunch"

Lauren on her unicycle "Tour de Lunch"

You guess how long it takes Lauren next Friday to unicycle to our favourite eatery in Surry Hills, “City Edge“. Check her route on Google Maps. Whoever gets closest to the actual time in minutes and seconds wins a lunch for two at said place. Go ahead and place your guess in the comment section of our facebook post. In the meantime Lauren will practice her fully sick urban unicycling skills. There are no T&C’s but expect an entertaining video of our “Tour de Lunch” next week.

Urban Unicycling by NZ's Pedro Tejada

Urban Unicycling by NZ's Pedro Tejada

Advertising agencies on Facebook: do you practice what you preach?

At Holler we started redirecting all visitors of our company website to our Facebook page. While you can still access our “regular” site (moved to an “On Holiday” address), most visitors stay on the facebook version. Even people without a facebook account (a.k.a. 0.23% of Australia) can see the customised tab we built in FBML. I was recently interviewed by the editors of SHIFT! in Japan on this topic and thought it might be interesting to hear other people’s experience and opinions. Here are a (very few) places and activities I stumbled upon:

International

  • AKQA and Big Spaceship are very popular (in number of fans) and spread lots of case studies, job news, awards and thoughts this way
  • Razorfish/NeueDigitale in Germany (one of my former work places) is very chatty and shares 3rd party links
  • R/GA use it a lot for recruitment and conference & media appearances
  • SapientNitro post work and industry news from any of their many offices

AU / NZ

  • Resn distributes their many award and job news
  • Digital Eskimo and Visual Jazz mostly draw their blog feeds into their  (non vanity URL) pages
  • Bullseye are either heavy on the BBQ or Blackmore’s news
  • Circul8 also redirect their URL and run a similar gamut of posts to Holle
  • Pusher run (against FB guidelines) as a person rather than a page
  • RMG Connect had integrated Facebook Connect on their playful “regular” site (unfortunately now dissolved into the video-laden JWT site)

Surprising is that many international networks don’t seem to do anything on FB or when they do have a page take it to any interesting level. I would like to do a quick survey of AU/NZ agencies on Facebook. Which ones do you value and became a fan of? What are success criteria, do you think you would “buy” fans through FB-ads and promotions? What is the best tonality for clients, talents, employees alike?

Here is my bit about “Holler’s what and why on Facebook”

Holler on FB

Holler on FB

Background:
In my experience agency websites are a one-time affair for users. Even your own clients never return to check up on your latest and greatest work. This leads most agencies to start putting out a newsletter, and it is uncanny how soon those slow down to a trickle and get abandoned. At Razorfish/NeueDigitale I started a podcast which died an unceremonious death after one episode (doesn’t really qualify as a podcast really). The NetX newsletter was dumped after three issues. A newsletter suggests that all content has to be fairly significant and important to the business of the reader. Internal culture and social news hardly feel appropriate – which is strange because creative agencies’ reputation thrives on how much extra-curricular and non-commercial things go on. And it is an important decision factor for talent as well as clients.
Facebook on the other hand is a place where the private and public sphere mix harmoniously, where social and commercial infos can blend in one stream. Holler has been servicing different brands in Facebook for 2 years now and 2 of our staff are full-time content and community managers.

Strategy:
Since we can communicate more often about all aspects of agency life in Facebook and because we know how to move in this space, we decided to redirect hollersydney.com.au to our Facebook page. Any visitor is welcome to still check our “regular” site onholiday.hollersydney.com.au

Execution:
We built a customised tab in FBML displaying a little time-lapse film of our studio, 4 pieces of work and a bit of the usual “This is us” copy with a hint at getting in touch or (dare we say it?) “become a fan“. (Note to self, the line”click that Fan button” should say “LIKE” by now).
This is the page that every new (non-fan) visitor of Holler would land on. Updates happen naturally on the Wall, if a post needs more links, space and integrated media we use our customized Tumblr blog.

Results:
Since we switched to a Facebook page the amount of fans and job applications from talent have steadily increased. We can stay in touch with this growing audience on an ad-hoc basis, in a casual tone and without worrying if messages fit a certain category. It is hardly an accurate measurement but we believe that our rating of second hottest digital agency in the region is also a result of more people staying in touch with our work as well as culture.

Addition (29/07/2010):
Geekvertising collated a list of the likes/fans of UK and US agencies split by networks. I reckon it is time to ask the people running these page for a more qualitative analysis, using the amount of interactions per post, photos, intervals of postings and so on. Admittedly, the effects of these pages on the agencies might only be supported by anecdotal evidence (e.g. better qualified applicants).

Holler plays Fluoro Pong at Bondi Sizzle

If you are in Sydney this weekend, don’t miss Bondi’s first Community Festival called Sizzle. Holler’s Kerry Edward designed the blog/site and contributed a series of illustrations to the Garage Art Exhibition. His series is called “Growth” and reflects on his upcoming fatherhood.

Growth by Kerry Edward

Growth by Kerry Edward

My colleague and frequent collaborator Lukasz Karluk has created a funky interactive game called “Fluoro Pong“. Using colour recognition, the game’s virtual paddles are steered by lifting real rectangular prisms in fluoro colours. Additional face recognition maps a still photo of one of the players onto the playing ball.

Holler flyer at Bondi Sizzle

Holler at Bondi Sizzle

So come on down this Sunday and lift a fluoro paddle and a beer with us.

Fluoro Pong playing at Holler

Fluoro Pong playing at Holler

1 Caples for 6 Beers – and the whole award credit business

Holler has received the good news that 2 1 finalist at the Caples Awards in New York went to us and BMF. The project “6 Beers of Separation” was entered by BMF in several categories and among others received accolades in Interactive. I strongly recommend coming to an agreement between digital specialists and (for lack of a better term) ATL agencies. After some intense and ultimately rewarding campaigns with BMF we now came to an agreement which will take some of the stress out of crediting who for what at award time. And nobody needs more cat fights at Cannes.

Aggressive Cat is aggressive

Michael Lebowitz vs David Lubars

All entries on tightly integrated campaigns will be entered jointly and effort, credits and fees shared. Interactive/Online-focussed categories receive a Holler/BMF entry, categories that look at the integration/360-aspect of the campaign feature a BMF/Holler crediting. Campaigns such as “6 Beers” (Tooheys Extra Dry) and “Birds vs Humans (Tooheys Extra Dry 5 Seeds) rely so much on the interactive work and at the same time stem from unique narrative, style and ideas that it doesn’t make much sense to separate the agencies behind it.

Update: It was my error to assume that the Online category would be about our part of the campaign. It wasn’t and therefore the 1 Caples is the only finalist where Holler shares a mention with BMF. Hope this makes everything clear and takes any non-existing controversy out of the game.

Up The Trees / Tooheys Extra Dry 5 Seeds

Up The Trees - Interactive Adventure