Tag Archives: creativity

Become a designer at Reactive

Much has been said about ‘design thinking’ and ‘iterative development’ of ideas and products solving our world’s problems. But with this post I just want to solve my own little problem:  finding 2 designers for our team at Reactive Sydney.


At Reactive we love design, and are already pretty good at it judging from the awards we keep winning like Cannes, TheFWA, IAB or Webby. And we offer anyone who joins us a bloody awesome range of clients and projects.  I could mention our independent ownership, 5 offices around the world, Sydney’s perfect office location in the heart of Surry Hills, the collaborative, thoughtful and friendly working style and not least of all, a quarterly Research & Development Day. But in the end, it’s all about the work. Your work, and what you want to achieve in the future.

Have a look at the range below and click thorough some of the experiences. And if our work speaks to you, your ambitions and you think Reactive is the right place for you, then please drop us a line here


Reactivework10 Reactivework09 Reactivework08 Reactivework07 Reactivework01 Reactivework06 Reactivework05 Reactivework04 Reactivework03 Reactivework02

And here is a video of myself speaking at Ignite Sydney, pointing to the interface challenges of today, it’s now all about the Touch.



Circus 2013 sees The Battle of Big Thinking


I’ll say it upfront: The Battle of Big Thinking is my kind of stoush. A keynote can sometimes come across as a polished corporate performance, delivered in front of an audience that, while suitably impressed, is leaning back slightly.

Not so with these bouts of the brain. This time it’s personal: every contender has to weigh in, display heart and passion, come out swinging. Punchy lines have to be thrown, flying thick and fast, with the intent to floor the adversaries.


Don’t get me wrong, a keynote can have huge impact and introduce big ideas. But how different is it when you have to convince a room full of judges that you deserve the title belt? Where every big blow reverberates through the audience (in tweets) and entices the delegates to quote you and create their own jeers from the sidelines? Have a taste of these:

  • “It’s difficult to follow a doctor of positivity when you’re pissed off.”
  • “Planners are the cake, creatives just add the icing.”
  • “Art is a reflection on humanity – it has to use the tools of today, digital.”
  • “As a woman, I am not the small, pink version of a man”

And the author of the last line, Farrah Bostic, clinched the title. She passionately appealed for more respect for women in marketing, as colleagues as well as consumers. And displayed the heart of a battle-hardened thinker. One tweeter commented: “Battle of Big Thinking – it’s like TED talks meet cage fighting.”

As I said, my kind of stoush.

Take that, evil stock video!

Have you ever thought stock images and stock video are the work of the devil, bringing down all that can be good and creative? Then have a look at this most awesome music video by Darwin Deez “You can’t be my girl”. Lean back and enjoy the sweet revenge.

Director: Keith Schofield